Club Car attains GCSAA Silver Partner status
Club Car has pledged its support of the Golf Course Superintendents Association of America (GCSAA) and its members by committing to participate in the association’s Partner Recognition Program. Club Car will invest resources at the program’s "Silver" level.
"We are proud to welcome Club Car to the GCSAA Partner Recognition Program," said GCSAA CEO Steve Mona, CAE. "These resources are invested for the benefit of GCSAA’s stakeholders — member superintendents, their facilities and the golf course management profession. The investments do not go to stockholders in the form of dividends or profits. They are put to work to develop education programs, conduct research, offer career resources, create information resources and develop tools to assist our members. Without the support of industry, GCSAA would not have the ability to provide resources to the benefit of its members and their employers. That is why we call our friends in the industry ‘partners.’ We are appreciative of Club Car’s support and I know our members are as well."
Club Car manufactures more than 40 base models of vehicles for golf, agricultural, recreational and industrial markets. The company supports its customers and the game of golf as the exclusive premier partner of the National Golf Course Owners Association, Corporate Advantage Partner of the Club Managers Association of America and sponsor of the European Golf Course Owners Association. It is also the Official Supplier of Golf Cars and Utility Vehicles to the 2010 Ryder Cup, the Official Golf Car and Golf Utility Vehicle and an Official Sponsor of the PGA European Tour, the official supplier of golf cars and utility vehicles to PGA Tournament Players Clubs and a leading sponsor of the PGA Professional National Championship, The First Tee and the Executive Women’s Golf Association. Based in Augusta, Ga., Club Car is part of the Industrial Technologies sector of Ingersoll Rand Company Limited. For more information, go to www.clubcar.com.
“Club Car is pleased to continue our support of the GCSAA and its members through the Partner Recognition Program,” said Phil Tralies, Club Car chairman and CEO. “Meeting the needs of golf course superintendents and their courses starts with clearly communicating and sharing information. This program provides those opportunities.”
Club Car and Ingersoll Rand are long-time supporters of GCSAA and its philanthropic organization, The Environmental Institute for Golf. Club Car is recognized at the Presidential Club level through The Institute’s cumulative giving program of organizations that have contributed between $100,000 and $249,999 since 1987. Club Car is also a member of the Platinum Tee Club, which is the giving club for organizations that contribute a minimum of $5,000 annually to The Institute. A Double Eagle donor in the Golf Industry Show Silent Auction, Club Car also supports GCSAA’s “Investing in the Beauty of Golf” endowment campaign. Ingersoll Rand Chairman, President and CEO Herb Henkel is an Institute Advisory Council member.
GCSAA’s Partner Recognition Program provides year-round exposure based on a prescribed level of investment. GCSAA industry partners can choose among Platinum, Gold and Silver levels as a means to achieve marketing objectives. Each level provides partners unique communications and recognition options to position themselves in the marketplace. Vehicles in the program include the Golf Industry Show, GCSAA Education Conference, Golf Course Management magazine, media communications, and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and others exist as well.
The program offers industry partners strategic, diverse and ongoing communication with members. Components of the program were developed based on feedback from industry. Among the most revealing findings was that 82 percent of golf course superintendents are more likely to purchase from a company that supports GCSAA. The association’s primary communications vehicles are the most read in the industry and are considered by industry as the cornerstone of its marketing activities. Among the other features that companies desired in their marketing mix were to maximize year-round visibility, secure proprietary options and to engage in philanthropy in a strategic manner by supporting The Environmental Institute for Golf.
GCSAA is a leading golf organization and has as its focus golf course management. Since 1926, GCSAA has been the top professional association for the men and women who manage golf courses in the United States and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to more than 21,000 members in more than 72 countries. GCSAA’s mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. The association’s philanthropic organization, The Environmental Institute for Golf, works to strengthen the compatibility of golf with the natural environment through research grants, support for education programs and outreach efforts. Visit GCSAA at www.gcsaa.org.
Contact:
Jeff Bollig, GCSAA director of communications
800-472-7878, ext. 4430 or jbollig@gcsaa.org
