Includes Three Changeable Shafts and Nine Movable Weights to Promote an Astonishing Range of Launch Conditions
r7 CGB MAX LimitedCARLSBAD, Calif. (January 17, 2008) – The TaylorMade-adidas Golf Company has introduced the r7 CGB MAX Limited, an advanced new driver engineered to flawlessly deliver the next level of driver adjustability by incorporating, into one club, TaylorMade® Movable Weight Technology™ (MWT™) and TaylorMade SelectFit Technology. With nine changeable weights and three changeable shafts included, the r7 CGB MAX Limited offers an astounding range of launch conditions.
TaylorMade has been the leader in golf club adjustability since 2004 when the company launched the revolutionary r7 quad driver, the first golf club to incorporate Movable Weight Technology. Since then TaylorMade has developed a variety of clubs with MWT including drivers, fairway woods, Rescue® hybrids and putters.
"Because different shafts promote different launch conditions, TaylorMade SelectFit Technology gives golfers the power to customize the driver and optimize the character of their shots by changing shafts," said Sean Toulon, TaylorMade’s Executive Vice President, Innovation and Product Creation. "When you combine that with the shot-changing influence of TaylorMade’s Movable Weight Technology, you’ll find that the r7 CGB MAX Limited gives you more control over the shape and trajectory of your shots than any other driver."
The r7 CGB MAX Limited is a "Tour Van in a Box" that allows golfers to enjoy a customization experience similar to that offered to TaylorMade’s Tour Staff professionals, which has helped make TaylorMade the #1 Driver on Tour since 2001. The r7 CGB MAX Limited kit comes in a beautifully designed box and includes a newly-developed titanium clubhead with three movable weight ports; three shafts, with distinctly different launch properties; two shaft-securing bolts; one 40 inch-pound torque wrench; nine movable weights and one headcover.
r7 CGB MAX Limited
Each of the high-end, tour-proven shafts that come with the r7 CGB MAX Limited driver feature a distinctively different design to deliver a distinctly different type of performance. TaylorMade SelectFit Technology was developed to give golfers the ability to easily use these different shafts with the same clubhead. The shafts are secured to the clubhead with a single bolt, using the specially designed r7 CGB MAX Limited torque wrench.
The Fujikura® Rombax® shaft is standard-weight (75 grams) with a medium-firm tip, and is engineered to deliver low spin and a medium launch angle. It features Fujikura’s renowned Rombax technology for increased stability and consistency.
The Mitsubishi® Diamana® White Board is lightweight (65 grams) with a firm tip and mid-section, and a softer butt-section. It’s engineered to deliver exceptional stability through impact, reduced spin, a lower launch angle and excellent feel.
The Matrix Ozik XCon is ultra-light (55 grams) with a medium-soft tip, and is engineered to deliver added kick through impact and to promote a high launch angle and low spin-rate. It incorporates Matrix X-Axis Control to lower torque and increase stability.
In general, heavier shafts promote increased accuracy and control for players with high swing speeds, while lighter shafts promote faster swing speed for increased distance. Firm-tipped shafts can help aggressive swingers to attain a lower ball flight and discourage a right-to-left trajectory, both of which promote added control and accuracy. Medium- and softer-tipped shafts can help smoother swingers launch the ball on a higher trajectory.
"Within minutes, players can change shafts depending on the time of year, the state of their swing, weather or course conditions, or any other reason they feel will best serve their game," said Toulon. "What’s critical is that TaylorMade SelectFit Technology gives them an easy and reliable way to switch from one shaft to another."
The r7 CGB MAX Limited also features TaylorMade’s Movable Weight Technology (MWT), with three weight ports in the clubhead and a selection of nine weights – two 1-gram, a 4-gram, a 6-gram, an 8-gram, a 10-gram, a 12-gram, a 14-gram and a 16-gram – to provide a wide range of center of gravity (CG) locations to promote a variety of different shot shapes. TaylorMade testing indicates that the r7 CGB MAX Limited’s Movable Weight Technology makes possible more than 6 millimeters of CG movement between the heel and toe, and it promotes up to 33 yards of trajectory change from side to side. Additionally, the multitude of launch condition options made possible by the broad array of included weights, combined with the choice of three shafts, makes it easier than ever for golfers to dial in longer and more accurate tee shots. The nine included weights allow for 357 CG locations. When you multiply that by three shafts, the result is an astonishing 1,071 possible sets of launch conditions.
r7 CGB MAX Limited
The large titanium clubhead is triangular-shaped and deep-faced, and is slightly more rounded and traditionally shaped than the original r7 CGB MAX driver head. With an address footprint that is substantial and reassuring, the r7 CGB MAX Limited features an exceptionally deep-back CG location that makes it easy to launch the ball high and long. On the inside, the inner side of the clubface features TaylorMade’s Inverted Cone Technology (ICT), which expands the area of the clubface that delivers faster ball speed, equaling more distance on off-center hits.
The new gray and black New Decade™ grip is made by Golf Pride for TaylorMade. The highly protective headcover incorporates a secure magnetic enclosure.
The r7 CGB MAX Limited driver and all that comes with it will be available at TaylorMade’s retail partners in April at a manufacturer’s suggested retail price of $999.
r7® CGB MAX Limited driver FAQs
At what type of player is the r7 CGB MAX Limited driver targeted?
The r7 CGB MAX Limited driver is targeted at any player who wants the next level of TaylorMade® adjustability. The r7 CGB MAX Limited incorporates TaylorMade SelectFit Technology, which allows players to change between three tour-proven shafts; and TaylorMade Movable Weight Technology, which allows players to change the clubhead’s CG location to affect different launch conditions.
Does the r7 CGB MAX Limited share the same clubhead as the previous r7 CGB MAX launched last fall?
No. While the r7 CGB MAX clubhead has a distinctly triangular shape, the r7 CGB MAX Limited clubhead is slightly more rounded and traditionally shaped. r7 CGB MAX Limited boasts a substantial address footprint and deep-in-back CG location that makes it easy to launch the ball high and long.
Does the r7 CGB MAX Limited employ TaylorMade’s Inverted Cone clubface technology?
Yes, like all TaylorMade drivers and many TaylorMade irons, the r7 CGB MAX Limited driver incorporates our Inverted Cone Technology, which makes it more forgiving on off-center hits by expanding the size of the area of the clubface that delivers high COR / fast ball speed.
What accessories come with the r7 CGB MAX Limited driver?
* Nine MWT weights: two 1-gram, a 4-gram, a 6-gram, an 8-gram, a 10-gram, a 12-gram, a 14-gram and a 16-gram.
* Three tour-proven shafts: Fujikura® Rombax® (75 grams), Mitsubishi® Diamana® White Board (65 grams) and Matrix Ozik XCon (55 grams).
* Red-colored TaylorMade r7 CGB MAX Limited torque wrench that delivers 40 inch-pounds of torque and is used to modify interchangeable shafts and Movable Weight cartridges.
* State-of-the-art magnetic-enclosure headcover.
What’s the advantage of being able to change the shaft?
Each shaft can promote a different type of performance. The r7 CGB MAX Limited driver gives players the option to choose a shaft according to the state of their swing, the course conditions, the weather, whether they’ve been playing a lot or are coming off a long lay-off, etc. It’s a tremendous benefit to have at your disposal.
Can you change anything besides the shaft and the CG location in the clubhead?
Yes, the range of differently weighted MWT weights that come with the r7 CGB MAX Limited give you the ability to change the club’s launch conditions and swingweight.
How many different launch conditions are possible with the r7 CGB MAX Limited?
The nine included weights allow for 357 CG locations. When you multiply that by three shafts, the result is a staggering 1,071 possible sets of launch conditions.
How much can you affect shot direction with the r7 CGB MAX Limited’s Movable Weight Technology?
TaylorMade testing indicates that the r7 CGB MAX Limited’s MWT makes possible more than 6 millimeters of CG movement between the heel and toe, and promotes up to 33 yards of trajectory change from side to side.
Can you use any TaylorMade MWT torque wrench to install a different shaft onto the r7 CGB MAX Limited clubhead?
No, you must use the red TaylorMade r7 CGB MAX Limited torque wrench, which comes with the r7 CGB MAX Limited driver, to install a different shaft onto the clubhead. That’s because the red r7 CGB MAX Limited torque wrench delivers 40 inch-pounds of torque, which is necessary to attach the clubhead securely to the shaft. Standard r7 torque wrenches deliver only 30 inch-pounds of torque, which is enough to securely install MWT weights into the clubhead, but not to secure a shaft and the clubhead together.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com ,www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has almost 30,000 employees and generated sales of more than ?10 billion in 2006.
Contact:
TaylorMade-adidas Golf
Public Relations Department
Scott Leightman
Tel: 760.476.5748
email: scott.leightman@tmag.com
John Steinbach
Tel: 760.918.6330
email: john.steinbach@tmag.com
