Jacobsen attains GCSAA Gold Partner status
Jacobsen has pledged its support of the Golf Course Superintendents Association of America (GCSAA) and its members by committing to participate in the association’s Partner Recognition Program. Jacobsen is a "Gold" sponsor of GCSAA.
"We are proud to welcome Jacobsen to the GCSAA Partner Recognition Program," said GCSAA President David S. Downing II, CGCS. "These resources are invested for the benefit of GCSAA’s stakeholders — member superintendents, their facilities and the golf course management profession. The investments do not go to stockholders in the form of dividends or profits. They are put to work to develop education programs, conduct research, offer career resources, create information resources and develop tools to assist our members. Without the support of industry, GCSAA would not have the ability to provide resources to the benefit of its members and their employers. That is why we call our friends in the industry ‘partners.’ We are appreciative of Jacobsen’s support and I know our members are as well."
Jacobsen is a long-time supporter of GCSAA and its philanthropic organization, The Environmental Institute for Golf. Jacobsen is recognized at the Champion’s Club level through The Institute’s cumulative giving program of organizations that have contributed between $250,000 and $499,999 since 1987. Jacobsen also sponsored the GCSAA educational seminar program for 10 years.
“GCSAA is the authority regarding issues relating to golf course management and it’s only natural for Jacobsen to strongly support our industry’s leading golf organization,” said Joe Cunningham, Jacobsen vice president of marketing.
GCSAA’s Partner Recognition Program provides year-round exposure based on a prescribed level of investment. GCSAA industry partners can choose among Platinum, Gold and Silver levels as a means to achieve marketing objectives. Each level provides partners unique communications and recognition options to position themselves in the marketplace. Vehicles in the program include the Golf Industry Show, GCSAA Education Conference, Golf Course Management magazine, media communications, and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and others exist as well.
The program offers industry partners strategic, diverse and ongoing communication with members. Components of the program were developed based on feedback from industry. Among the most revealing findings was that 82 percent of golf course superintendents are more likely to purchase from a company that supports GCSAA. The association’s primary communications vehicles are the most read in the industry and are considered by industry as the cornerstone of its marketing activities. Among the other features that companies desired in their marketing mix were to maximize year-round visibility, secure proprietary options and to engage in philanthropy in a strategic manner by supporting The Environmental Institute for Golf.
Jacobsen manufactures a full range of turf maintenance equipment and utility vehicles to meet the needs of today’s customers who manage and maintain golf courses, sports fields and municipal grounds. Jacobsen ensures every product performs to the standards of these top-level professionals by asking for and listening to their feedback throughout the product lifecycle, providing dedicated support and service training and conducting thorough testing for quality and reliability. The company markets Jacobsen brand products in the U.S. and internationally through an extensive independent distribution network and the Ransomes brand through independent distribution in Europe, Middle East and Africa. Jacobsen, headquartered in Charlotte, N.C., is a Textron company. Additional information about the company, its products and commitment to customer support is available at www.Jacobsen.com.
GCSAA is a leading golf organization and has as its focus golf course management. Since 1926, GCSAA has been the top professional association for the men and women who manage golf courses in the United States and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to more than 21,000 members in more than 72 countries. GCSAA’s mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. The association’s philanthropic organization, The Environmental Institute for Golf, works to strengthen the compatibility of golf with the natural environment through research grants, support for education programs and outreach efforts. Visit GCSAA at www.gcsaa.org.
Contact:
Jeff Bollig, GCSAA director of communications
800-472-7878, ext. 4430 or jbollig@gcsaa.org
