(VIENNA, VA) – Billy Casper Golf (“BCG”) Chairman and CEO Peter Hill has been ranked No. 7 on Golf Inc. magazine’s international list of the “Most Powerful People in Golf,” joining the elite company of Jack Nicklaus, Tiger Woods and PGA TOUR Commissioner Tim Finchem in the Top 10.
Hill, who co-founded BCG in 1989 with business partner Robert Morris and PGA TOUR legend Billy Casper, has directed the company’s ownership, lease and third-party management of 98 golf courses, country clubs and resorts in the U.S. and Central America.
Among BCG core business philosophies are pioneering cutting-edge and customized marketing technology, yield-management and promotional programs for BCG courses. Hill’s leadership identifying and nurturing talented personnel, mandating best agronomic practices and establishing vendor partnerships have guided course owners and developers to substantial profitability.
About Hill’s influence on the golf business and BCG’s rise to one of the largest and most innovative U.S.-based golf-course management companies, Golf Inc. editors’ state:
“Hill has sought to move BCG beyond the typical industry approach to operations and marketing, with his goal of providing outstanding course conditions, delivering great customer experiences and valuing customers’ time.”
A member of the PGA National Employment Committee, Hill deflects personal acclaim, citing execution of a sound operating plan focused on teamwork: “I am humbled by this recognition among giants of the game, but the ranking does not represent the work of just one individual. We assemble the golf industry’s most highly respected and proven professionals who catalyst exceptional customer relations and financial returns at Billy Casper Golf courses.”
Further to Hill’s emphasis on infrastructure: “It’s never been our mantra to be the biggest, but to have quality trump quantity,” he says. “And golf courses in need of sophisticated management are recognizing they’re decidedly better with Billy Casper Golf than without.”
BCG expanded its marketing reach in 1992 by creating the in-house Buffalo Communications (“Buffalo”), now America’s most prolific golf-lifestyle publicity and media-relations agency. Buffalo manages PR programs for BCG courses and third-party clients, including ECCO, E-Z-GO, ProLink, the State of Mississippi, Sun Valley Resort, Mission Hills Golf Club (Shenzhen, China), Kauai’s golf co-op, Bayonet / Black Horse (Monterey, CA), and Castle & Cooke and The St. Joe Company golf communities.
For more information about BCG: www.billycaspergolf.com, 703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
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