Florida State Alumnus to Oversee Golf Membership, Cottage and SouthWood House Sales Programs
(TALLAHASSEE, Fla.) – SouthWood Golf Club – the award-winning public course at the heart of one of Tallahassee’s most comprehensively designed communities – today announces that Cara Lauwaert has been promoted to director of sales.
Lauwaert will oversee all sales activities related to the popular membership program at the Gene Bates/Fred Couples-designed golf course, the Cottages at SouthWood, and the SouthWood House adjacent to the cottages. Prior to the director of sales position, she served as membership director under general manager Beth Murphy.
“The golf course, cottages and SouthWood House are an incredibly unique collection that sets up perfectly for hosting golf events, weddings, corporate retreats and more,” says Lauwaert. “They are focal points of this community, and I look forward to working with the SouthWood team to create a cohesive brand that stimulates sales in 2009.”
A graduate of Florida State University with a B.S. in Human Sciences and a minor in Education, Lauwaert served as an admissions counselor at KeiserUniversity’s Tallahassee campus before joining the SouthWood team. Prior to that, she worked for Career Education Corporation/Sanford Brown Institute inJacksonville, where she received numerous awards for outstanding achievement.
“Cara excelled at in the role of membership director and she’ll bring that same energy and insight to this new, expanded role,” says SouthWood General Manager Beth Murphy. “Cara has an intimate knowledge of SouthWood, having worked food and beverage operations while attending Florida State, and most recently by way of her outstanding achievements as membership director. She possesses a from-the-ground-up understanding of how a golf course operates and what it takes to be successful in sales.”
For more information about SouthWood, call 850-942-GOLF (4653) or visit www.southwoodgolf.com.
About SouthWood Golf Club
Designed by PGA Tour star Fred Couples and renowned architect Gene Bates and managed by Billy Casper Golf, SouthWood Golf Club is among the region’s most-acclaimed courses. Highlighted by stands of stunning, Spanish moss-draped oak trees, the 7,172-yard layout meanders over rolling hills, through wooded areas and open land. A course that tests Tour-quality players and provides an enjoyable experience for golfers of all abilities, SouthWood features five sets of tees on every hole. The 2,986-yard “Wee Tees” provide the ideal course set-up for juniors, beginners or players seeking to improve their short game. SouthWood Golf Club has garnered numerous honors since opening in November 2002. Most recently, the course was ranked one of the “Top 50 Courses for Women” by Golf For Women and named among the Top-10 layouts of the new millennium by Travel + Leisure Golf. SouthWood was also named to Golf Digest’s list of “America’s Best New Courses,” selected by GOLF Magazine as one of the top 35 public courses – out of 325 nationwide – to open in 2002, and named Tallahassee’s best golf course by Tallahassee Magazine.
About the SouthWood Community
SouthWood is a mixed-use community in Tallahassee, Florida, where residents can live, learn, work and play. The community sits on 3,300 acres of graceful rolling hills lined with moss-draped oaks and over 1,000 acres of community-wide interconnected green space, including numerous lakes, parks and wetlands and a 123-acre Central Park and Lake. Residential opportunities include apartments, town homes, and single-family homes, including custom-built homes. Miles of walking and biking trails wind throughout the community. In addition to the Fred Couples/Gene Bates-designed semiprivate golf course, SouthWood features a Community Center with pools, an Education Village providing lifelong learning opportunities and a vibrant Town Center at the heart of the community. An abundance of wildlife creates an ever-changing landscape for birdwatchers and nature lovers.
For more information about residential opportunities, visit www.joe.com
About JOE
The St. Joe Company (NYSE: JOE), a publicly held company based in Jacksonville, is one of Florida’s largest real estate development companies. We are primarily engaged in real estate development and sales, with significant interests in timber. Our mission is to create places that inspire people and make JOE’s Florida an even better place to live, work and play. We’re no ordinary JOE.
More information about JOE can be found at our web site at www.joe.com.
© 2009 The St. Joe Company. “JOE,” “St. Joe,” “SouthWood,” and the “Taking Flight” design are service marks of The St. Joe Company.
Contact:
Shane Sharp
Buffalo Communications
704.519.8381
ssharp@billycaspergolf.com
