CARLSBAD, Calif., March 9, 2009 — KemperSports recently named Rory Taylor as sales and marketing director at The Crossings at Carlsbad, a premier golf destination located in scenic San Diego County, approximately 30 minutes north of downtown San Diego. Taylor is taking over sales and marketing duties for Leslie Stephenson, who retired at the end of 2008.
In his role, Taylor will be responsible for steering all sales and marketing initiatives for the golf course. His primary objectives include providing additional sales support to drive outing rounds and to spearhead The Crossings’ loyalty program, The Crossings Club, which gives its members unadvertised golf and food and beverage specials including complimentary rounds, discounted greens fees and much more.
Taylor, a native of Encinitas, Calif., brings several years of industry experience to his new position. He is a 2007 graduate of Utah Valley University and most recently oversaw sales and marketing operations at The Links at Sleepy Ridge in Orem, Utah, where he was responsible for increasing tournament and outings rounds by more than 40 percent and implementing innovative marketing strategies including redesigned collateral and signage.
“We are thrilled to have Rory join the KemperSports team at The Crossings at
Carlsbad,” said general manager Jeff Perry. “His enthusiasm and experience will strengthen our team’s efforts to support The Crossings at Carlsbad’s continued growth as a community asset and premium venue for golf, as well as creating memorable experiences that will align with the vision for this beautiful Carlsbad amenity.”
Owned by the City of Carlsbad, and managed by KemperSports since 2005, the Crossings at Carlsbad is an 18-hole coastal golf course designed by Greg Nash. The championship-caliber municipal course meanders through 400 acres of coastal wetlands and offers spectacular ocean and canyon views with dramatic elevation changes. The 28,000-square-foot clubhouse offers a fully stocked golf shop, locker rooms and The Canyons restaurant, open daily for breakfast and lunch and available for private meetings and special events. The Crossings also features a lighted driving range, chipping green, practice bunker and practice putting green.
For additional info regarding The Crossings at Carlsbad, please visit www.thecrossingsatcarlsbad.com or call 760.444.1800
About KemperSports
Northbrook, Ill.-based KemperSports operates golf facilities as well as athletic clubs, lodging venues and major sporting events. Their portfolio of properties includes nationally ranked courses and tournament venues such as Bandon Dunes Golf Resort, Dorado Beach Resort & Club, The Glen Club, Harding Park, Desert Willow Golf Resort and Chambers Bay, host of the 2010 U.S. Amateur and the 2015 U.S. Open. Affiliate KemperSports Marketing & Communications, a sports marketing, events and public relations agency, has produced and managed major national and international events, including the EA SPORTS Maui Invitational college basketball tournament. For more information, visit www.kempersports.com.
Contact:
Amy Spittle
760.238.7911, aspittle@kempersports.com
