PALM BEACH GARDENS, FL, May 19, 2009 – Troon Golf, the first golf management company to become a supporting partner of the EWGA (Executive Women’s Golf Association) has renewed its agreement and sponsorship of the Troon Hole-In-One Club.
As part of the partnership, all EWGA members are automatically awarded Troon Rewards Silver status, a 10% discount on golf and merchandise at participating Troon Golf Club Network facilities. Executive distinction members receive Gold status, a 15% discount.
The Troon Golf Hole-In-One Club offers EWGA members who make a Hole-in-One at either an 18- or 9-hole EWGA sanctioned event a complimentary round of golf for four at any Troon Golf facility. In 2008, 17 EWGA members received this prize valued at up to $1000 or more. Four women already have entered this exclusive club so far this year. Three of those hole-in-ones were scored during the February EWGA Annual Conference in Palm Desert, California.
Troon Golf has participated in the EWGA Golf Club Network since the start of the program. In January 2007, the company received the first “Female Friendly Facility” designation from the EWGA at 13 of its clubs. To earn this special designation, a facility needs to participate in the EWGA Golf Club Network and also meet additional criteria rated on playability of the course and customer experience. Some of the factors include having at least two sets of tees rated for women, clean restrooms available at least every 6 holes, and providing equal services to men and women.
“At the golf course, women don’t want to feel they are being treated differently, they just want to be taken seriously,” says Pam Swensen, CEO of the EWGA. “Troon Golf understands the value of providing ‘female friendly’ facilities. And we greatly value their continuing support and partnership with the EWGA.”
A 2008 survey of EWGA members conducted by the PGA of America found that the average EWGA member plays 32 rounds per year. EWGA members spent an average of $4296 on golf activities, merchandise and golf related travel, with each local EWGA chapter annually generating $602,900 in golf related spending. With over 125 chapters throughout the United States, as well as international chapters in Canada and France, the EWGA represents nearly $75 million to the golf industry.
“We are pleased to continue our partnership with the EWGA,” says Hud Hinton, president and COO, Troon Golf. “We recognize that golf’s future success lies in creating a welcoming environment for those who are interested in the game, which is why we strive to create a sense of acceptance for women golfers at all of our facilities.”
About Troon Golf
Headquartered in Scottsdale, Ariz., Troon Golf is the world’s largest golf management company, overseeing operations at properties located in 31 states and 26 countries. Additionally, 39 Troon Golf facilities enjoy a Top 100 ranking by national or international publications. Troon Golf properties include Oneida Golf and Country Club, Green Bay, Wis.; Troon North Golf Club, Scottsdale, Ariz.; The Clubs at St. James Plantation, Southport, N.C.; Classic Club, Palm Desert, Calif.; and The Grove, London, England.
About EWGA
Geared toward the schedules of busy women, the EWGA welcomes every woman interested in getting involved and connected through golf. EWGA offers all members organized play and clinics for all levels of golfers, personal and professional development, learning and mentoring programs and coast-to-coast networking opportunities to develop friendships, business connections and lifelong relationships.
Since its founding in 1991, the EWGA has touched the lives of more than 100,000 women connecting them to learn, play, and enjoy golf for business and for fun. This not-for-profit association delivers a wide range of golf, social and networking activities for both new and experienced golfers at over 125 local chapters throughout the United States and international chapters in Canada and France.
The EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and its membership, visit www.ewga.com
Contact:
Angie Niehoff
Niehoff Marketing Associates
561-868-0297
niehoff@bellsouth.net
