Black Widow® Tour™ scores 2nd-place finish as nearly 60% of the plastic cleat field utilized Softspikes-brand of cleats
BRENTWOOD, Tenn., April 12, 2010 … For the 3rd straight year, Softspikes®, the world’s best-selling golf cleat brand and #1 Cleat on TOUR, captured the plastic cleat field at The Masters Tournament, as nearly 60% of the players, including 4 of the top 6 finishers, wore Softspikes’ stable of products, according to the Independent Darrell Survey.
In related news, and on the heels of capturing its second Major victory at the LPGA’s Nabisco Championship, Softspikes’ BLACK WIDOW® Tour™, golf’s first adjustable cleat, captured a 2nd place finish at The Masters, as the runner-up donned the innovative new cleats.
“To have our stable of cleats capture the plastic cleat field at The Masters for the third straight year really speaks volumes about our products on Tour,” said John Hohman, Vice President of Marketing, PrideSports. “It was further gratifying to command such a strong leaderboard presence, and we are excited that the new Black Widow Tour cleats continue to enjoy strong usage at the biggest events in golf.”
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Stefanie Schiavello
stefanie@mastrocomm.com
Mastro Communications, Inc.
732-469-5700
