Players at Nationwide Tour’s South Georgia Classic will be first professionals to play the innovative new grips on tour; recently featured on NBC Sports’ Golf Digest Equipment Special, bold, high-performance grip line continues to garner rave reviews
BRENTWOOD, Tenn., April 21, 2010 … Softspikes®, the world’s leading golf cleat brand and the #1 cleat on Tour, today announced that BLACK WIDOW® Grips, the bold and innovative new line of golf grips, equipped with unique performance characteristics, will debut on the Nationwide Tour this weekend, as several stars of tomorrow will utilize the aggressive new grips at this weekend’s South Georgia Classic.
“Our excitement with this grip line grows by the day, and now we are accomplishing a major goal with the debut of BLACK WIDOW® Grips in professional golf,” said John Hohman, Vice President of Marketing, Softspikes. “The Nationwide Tour has long been a proven testing ground for Softspikes, as the game’s future stars have overwhelmingly chosen our products.”
The new BLACK WIDOW® Grips line, which was recently featured on NBC Sports’ Golf Digest Equipment Special and has received rave reviews since debuting at the 2010 PGA Merchandise Show, was created to meet the demands of players at all levels. The new line offers five distinct models, including: Tour Silk, Widow Maker, Signature, Fusion and Edge. In addition to their unique performance characteristics, all of the models in the BLACK WIDOW® Grips line feature distinctive markings, including either black widow spider icons, and/or powerful spider web designs, along with bold color patterns.
To further promote the BLACK WIDOW® Grips line, earlier this year Softspikes launched www.bwgrips.com, an interactive website that features a number of insightful pages that educate consumers about golf grips. The new website also features a tutorial on how to properly clean the grips, complete with easy-to-follow photos and tips, and an instructional video that teaches consumers how to properly install their grips. Suggested retail price for the BLACK WIDOW® Grips, which arrived at on-course green grass stores nationwide in early April, vary from $3.99 to $9.39 per grip depending on the model. Green Grass retailers interested in carrying the grips in their store, please contact your Softspikes distributor to place your order.
Contact:
Glenn Mastro
gmastro@mastrocomm.com
Tiffany Kessler
tiffany@mastrocomm.com
Mastro Communications, Inc.
732-469-5700
