CARLSBAD, Calif. (April 27, 2010) – Through the relentless pursuit of innovation, adidas Golf has delivered golf-specific apparel engineered to enhance athletic performance. Now, adidas Golf, one of the leading global apparel brands in golf, is offering a new type of synthetic fabric that is comfortable and familiar to the golfer. adidas Golf has developed a new technology that creates a soft hand to the face with the ClimaCool® fabric, but also allows the golfer to experience the same great benefits and features as any adidas Golf ClimaCool shirt.
“With all of the different synthetics in the marketplace today, it is imperative for consumers to understand why adidas Golf shirts perform at a superior level and also feel great,” said Patricia Dahan, Senior Director of Global Apparel. “The soft touch fabrication enhances the technical fabrication featured in all of our ClimaCool shirts, and this newly engineered look and feel is appealing to the golfer.”
New ClimaCool with the soft touch is made with 100% CoolMax® Extreme fabric, which helps wick moisture away from the skin for quick evaporation. It incorporates highly breathable ventilation in critical heat zones, is anti-microbial, resists pilling and offers UV protection 15+ for the golfer. For Spring/Summer 2010, the ClimaCool fabric with the soft touch is available in select men’s and women’s seasonal fashion styles with an MSRP (manufacture’s suggested retail price) in US dollars of $65 for men and $55 for women.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: (760) 918.6466
Email: christa.mcnamara@tmag.com
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