Norcross, GA (May 3, 2010) — Divots Sportswear (www.divots.com), the oldest private golf apparel company in the country, is featuring a new range of premium double-mercerized 100% cotton golf shirts in its 2010 Apparel Collection.
The mercerized cotton garments are offered in a variety of solids, stripes and window pane designs. And the innovative color palette for the 2010 Collection includes styles in Ice Blue, Berry, Orchid, Bimini and Melon.
According to Divots President Bob Friedman, “We really look to this new line as the finest garment our designers have created in the company’s 34-year history. The luster and hand of the fabric is perfectly complemented by its classic styling and elegant color palette.”
Of course, the highlight of the collection is the mercerized cotton fabric itself. The mercerization process specially treats cotton fibers to give them increased luster, strength, softness and affinity for accepting color dyes.
For more information about the complete Divots Sportswear range call 800.847.3467 or view their online catalog at www.divots.com.
ABOUT DIVOTS SPORTSWEAR
Divots Sportswear Company, Inc. is one of the oldest private golf apparel companies in the U.S. For 34 years it has been recognized for providing quality men’s and lady’s golf apparel and consummate customer service to green-grass golf shops, golf outings, corporate functions and special events. The company’s extensive line of specialty products is geared to meeting a range of price points, with quick turnaround on a wide selection of in-stock items. Divots also owns and operates state-of-the-art, on-site embroidery machines that are used to create custom shirts, logos, and private labels. Divots has been a Vendor Partner Member of the Association of Golf Merchandisers since 1997
Contact:
Warren Grant at Windfall Communications at 404-266-2351 or e-mail windfall72@aol.com