TORONTO- Second Skin Garment Company, parent company of the Second Skin and Hollas brands of golf apparel, is planning to utilize the 2011 PGA Merchandise Show to not only showcase its 2011 product line but to also continue to build its sales force in key markets.
The company is seeking to add sales representation in the following territories:
Carolinas
Georgia
Illinois
New York
“Over the past several months, we have been able to successfully add sales representatives in many of the top golf markets in the United States and the response, in terms of getting our products placed, has been overwhelming,” said Don Nichols, founder of Hollas and managing partner of Second Skin Garment Company. “We have the leading apparel brands in Canada and we are now focused on creating this same position in the U.S.”
At the show, Hollas will be showcasing five separate color groups. Its Urban (black/white), Oasis (sea blue/amber/mauve) and Island (plum/pink) collections of performance polo shirts, woven dress shirts, pants, shorts and performance outerwear will be available for at once Spring 2011 delivery. The Safari and Ocean lines will be booking for Summer/Fall 2011. In addition, Hollas will be showcasing its expanded collection of merino wool, denim and woven dress shirts for Fall.
Second Skin, the leading Canadian golf outwear brand, will be exhibiting 2011 items available for immediate delivery as well as new products for Fall pre-orders. The line is divided into three categories:
Earth – featuring layering items for men and women
Water – ranging from water resistant to fully seam sealed waterproof garments
Second Skin to Add to Sales Force – Page 2
Fire – grouping of resort and lifestyle inspired thermal items perfect for on and off the course
A staple in more than 900 pro shops in Canada, Second Skin’s Drywick line features long-sleeved, ¼ pullovers for men and women. The Drywick line incorporates Second Skin’s proprietary Hydrawick technology that is light, breathable and quickly absorbs and disperses heat-generated moisture. In addition, Second Skin will also exhibit its seam seal waterproof rainwear that includes a full range of products from ¼ zips to full jackets to pants, all utilizing Second Skin’s Hydraproof™ seam sealed and waterproof fabric.
Second Skin Garment Company, based in Toronto, markets golf-specific apparel under the Hollas and Second Skin brands. Hollas offers functional fit and performance for today’s golfer with a full line of apparel for men. Second Skin offers performance apparel for men and women featuring innovative technology. With its proprietary Drywick fabric, Second Skin is the leading golf outerwear company in Canada. More information can be found at www.secondskin.ca.
Contact:
Mike Alday, Tammy Boclair
Alday Communications
615-791-1535
