For Immediate Release – Swedish apparel maker Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The company’s collections combine functionality, design, and quality in a way that has given Abacus a very strong international presence in just a few years.
Wind and sea. Sun and sky. Crisp and clean. Golf in Scandinavia is played with a backdrop of these pure elements. On the course, we also like to dress in clothes that are stylistically simple–something that blends in but also stands out. The Abacus 2011 Spring Collection embodies that clarity in Scandinavian nature. But we’ve infused something extra: color.
We have gathered together the marine palette and let it explode. The Swedish archipelago inspires the whole collection. We have submerged ourselves in light tones. We have searched out all the shades of the Swedish islands: starry-white gliding over sky blue; gleaming indigo tones and white stripes on pastel backgrounds. We have painted our universe in these colors. The result is elegant and extravagant.
It should also be said that Abacus’ precision in fabric choice and function is as stringent as ever. Storms and rain force you to focus on keeping warm, dry and comfortable. To be challenged by both the golf course and the weather is something that golfers are used to. Without neglecting any detail, we have developed a technical collection with outstanding waterproofness and breathable stretch fabric, which is lightweight, flexible and with functional details. Our clothes are for those that want to test their own and nature’s limits.
Man Photo:
Derry Long Sleeve Rugger
The Abacus Derry is a sporty, heavy cotton jersey which is comfortable and soft to wear. The cotton is treated with cashmere touch, adding a softness and suppleness that will keep it in the front of your closet. The Derry features a logo print on the sleeve and a twill collar with contrasting colors on the back that give it a sporty look.
Material: 100% cotton jersey
Sizes: S – XXL
Colors: red, fairway green, steel blue
U.S. SGR: $100
Pitch 59 Full Stretch Rain Jacket
Abacus’ best and most sold rainwear, the Pitch is made from a four-way stretch OPT 15,000 fabric for maximum comfort and freedom of movement. The easy-to-swing feature created by the special sleeve construction and lining, in combination with the lightweight and quiet fabric, makes the Pitch the ideal outerwear for the most demanding players. The OPT stretch fabric is a 2-layer stretch material. Extremely flexible and covered with DWR provides excellent water repellency and stain protection. The Pitch is windproof, features sealed seams, and is waterproof tested to 15,000 millimeters of water-proofness and 30,000 grams of breathability. It comes with a two year guarantee. Plus, once again, Abacus is the official apparel provider for the 2011 European Solheim Cup team.
Material: 100% polyester / opt 15 000 stretch / poly lamination
Sizes: S-XXL
Colors: black, dark grey
U.S. SGR: $330
Putter Waterproof Rain Trousers
The Putter rain trouser by Abacus has the look of a regular 5-pocket trouser but in peach polyester micro twill. The fabric is water repellent and the lining is waterproof. This combination creates a softer, more wearable pant. The Putter is waterproof tested to 5,000 millimeters of water-proofing and 5,000 grams of breathability. It comes with sealed seams, is windproof and has a two year guarantee. Available in extra long.
Material: 100% peach polyester / micro twill teflon
Sizes: 36 – 48
Colors: Navy, black, dark red
U.S. SGR: $120
Photo Woman:
Spin Fleece Jacket
A nice, warm jacket in a ball-finished non-pilling fleece bonded with teddy. The Abacus Spin fleece jacket has a high buttoned down collar and feminine buttons with the logo in silver. The same logos decorate the zippers. The fleece jacket has two front-pockets and abacus logo on the left sleeve. The Abacus Spin is warm and cozy to wear when the weather is cold.
Material: 100% polyester fleece
Sizes: XS-XL
Colors: blossom, black
U.S. SGR: $130
Dimple Raincoat
The Abacus Dimple raincoat is a long style rain jacket in a polyester ripstop fabric. The rain jacket has velcro and elastic inner cuffs and an adjustable collar with brushed tricot inside. The Dimple has a removable hood with adjustable drawstring, a two way zipper in front, and the light weight material make it comfortable to wear and easy to swing in. It is waterproof tested to 10,000 millimeters of water-proofing and 5,000 grams of breathability and features sealed seems.
Material: 100 % polyester / polyester ripstop / 10 000 waterproofness / 5 000 breathable / sealed seams / windproof / 2 year guarantee
Sizes: XS – XL
Colors: red, black
U.S. SGR: $170
Lily Capri
The Abacus Lily is a classic capri that offers a comfortable fit in a stretch slub chambray fabric with details like a thin sash in the waist.
Material: 97% cotton / 3% spandex / stretch slub chambray / out seam measurement 77 cm
Sizes: 4-18
Colors: black, cobalt, white
U.S. SGR: $90
For more information on Abacus apparel, call Caulfeild apparel at (800) 268-7939.
About Abacus
Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The company has been the official European Solheim Cup team apparel provider since 2007 and will continue in this tradition in 2011. Abacus is available in twenty countries, with very strong market positions in Sweden, Denmark, Holland, Germany and Canada. The goal is to continue developing Abacus into an international lifestyle brand that reaches beyond the world of golf.
Contact:
Joanne Miller at Impact 1 Marketing
Chicago, IL – Joanne Miller at 815.603.5119
jmiller@impact1marketing.com
For Caulfeild Apparel, North American Abacus Distributor, contact:
Lauren Dimen, Brand Manager
Toronto, ON, Canada: 416-636-5911 extension 320
lauren@caulfeild.com
