Pellucid Corp., a leading golf industry information, analysis, and marketing company announces completion of a Voice of the Local Golfer survey for Orange County National Golf Center and Lodge in Winter Garden, FL.
“We were scratching our heads trying to figure out the changing consumer dynamics of our customers and local area golfers”, said Bruce Gerlander, Orange County National General Manager. “I have followed Pellucid for years and appreciated their national perspectives. I was extremely pleased with their ability to drill down to our local level and provide intelligent analysis and insight from the over 1,000 survey responses. It was money well spent, and I’d recommend Pellucid surveys to anyone who is not a competitor of mine.”
“Orange County National is one of many facilities faced with increasingly difficult market conditions and fickle golf consumers. Rather than guessing what their customers and local golfers thought or, worse yet, relying solely on the operators’ perceptions, Bruce and his team checked their ego at the first tee, asked for assistance and chose to listen to the voice of the consumer to give them direction”, comments Pellucid associate Harvey Silverman. “We tell every client that two things will come from our survey work – some existing operator assumptions will be confirmed, and other assumptions will be debunked by the consumer feedback. Such was the case here. Additionally, having fielded nearly 100 surveys in less than three years, Pellucid is uniquely positioned to provide analysis and insights based on benchmarks and experience. We don’t just hand the client a bunch of numbers, charts, and data. Our analysis includes recommendations that can be acted upon to provide both short term and long term results.”
For more information about Pellucid’s Voice of the Local Golfer surveys (provided you’re not a competitor of Orange County National), or other services and products designed for individual facilities, contact Jim Koppenhaver at jimk@pellucidcorp.com, or Harvey Silverman at harvinfc@pacbell.net.
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