Williams Sports, powered by Williams Formula One Team Technology, celebrated the launch of its aerodynamically superior golf equipment in Malaysia last week at MST GOLF’s Kuala Lumpur Golf & Country Club location.
On hand for the launch party to greet fans and take photos were surprise guests AT&T Williams F1 Driver, Rubens Barrichello and the CEO/President of Williams Sports, Michael Lee.
MST GOLF is a prominent name among the golfing community in South East Asia, operating the largest golf retail chain with over 50 retail outlets, driving ranges and academies, across Malaysia, Singapore, Thailand and Vietnam. With staff strength of nearly 400, MST GOLF has evolved from a small entrepreneurial enterprise to a regional group of companies. MST GOLF opened its flagship store in Malaysia in early May 2010. This concept store is 12,000 square feet, making it the largest golf store in Asia.
MST GOLF carries all three series of clubs from Williams Sports: the Players Series, Gold Series and Black Series, as well as an extensive line of apparel and accessories for 2011.
Williams has incorporated some very unique aerodynamic design features from Formula One racing into their golf clubs. Three key aerodynamic aspects that manage airflow and reduce drag have been directly engineered into the shape of their FW32 Driver, Fairway Woods and Hybrids. The three key aerodynamic aspects are the Trip, Winglets, and Diffuser. The Trip redirects airflow over the crown of the Driver to minimize the surface area of the crown that is affected by airflow contact, which is important in the reduction of drag. The Winglets manage and control the air flowing around the heel and the toe section of the Driver, creating a more consistent and stable path throughout the downswing and impact. The diffuser is a key component in diffusing and controlling the air that flows across the soleplate of the driver, combining with the effectiveness of the “Trip”, to minimize the wake and density of airflow off the rear of the driver creating a significant reduction in drag.
A Williams FW32 Players Series Driver was used recently to send a golf ball an amazing 404 yards to win the L-1 Grand Prix Long Drive Championship in Okinawa, Japan and the winner attributed his success to the superior aerodynamics of this Formula One inspired club.
For more information on Williams Sports and their line of golf equipment for 2011 visit: www.williams-sports.co.uk
Media members interested in testing any of the Williams Sports golf equipment for an editorial review should contact Joe Wieczorek joe@themediagroupinc.com of The Media Group at (847) 956-9090.
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com
