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Matrix Shafts And The Golfworks Team Up

April 26, 2011

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Matrix Shafts and The GolfWorks have joined forces to maximize logistics and innovation

ANAHEIM, Calif. – MATRIX Shafts and The GolfWorks have partnered up in a collaborative effort that will bring logistics and innovation to a whole different level. This partnership will maximize accessibility, fluidity and availability of golf shafts and components alike between both companies – and also to the golf industry as a whole.

This partnership between both companies joining forces will enhance the way golf component distribution and leading-edge technology is measured. Regarding the logistics part of the equation, The GolfWorks is considered by far the most dynamic and fully-assembled component, supplies, club-making tools and technological distribution source available throughout the golf industry. They have been specializing in furnishing the industry with leading brand names full spectrum for over 30 years.

MATRIX Shafts, established in 1993, will cover the innovation part of the equation by bringing their class-leading technology and performance-advanced shafts to complete the formula through the highest levels of professionalism, craftsmanship and expertise. In doing so, MATRIX products will be featured in The GolfWorks Master Clubmaker’s Catalog which supplies the golf industry with endless products and components imaginable. Also, MATRIX Shafts will be featured on The GolfWorks website with a landing page that will allow them to highlight their class-leading shafts and disseminate the latest breaking-news in the MATRIX world of shaft building.

“Joining forces with Matrix adds a premium product to The GolfWorks mix of products and gives our customers another premium option to consider,” said The GolfWorks Vice President of Technical Services, R&D Britt Lindsey. “Providing the highest of quality service and products is The GolfWorks mission, a philosophy shared by Matrix.”

“We are excited to join forces with The GolfWorks. As our “After Market” business continues to grow, we are always looking for partners who share a similar commitment to unparalleled service and quality,” said Matrix Shafts Vice President of Business Development Chris Elson. “We look forward to expanding the breadth and scope of our relationship with this very important partner.”

About Matrix Shafts
Located in Anaheim’s Canyon Center for Advanced Technology, MATRIX was founded with the aim of creating the finest golf shafts available for tournament players and weekenders alike. Since its inception in 1993, MATRIX has become one of the world’s most influential shaft companies by designing transformative structures for nearly every golf company in the marketplace. MATRIX designs, manufactures and engineers performance-driven and technologically advanced shafts that are built on a patented Hexadecagonal (HD) platform. Coupling leading edge design with a nearly obsessive attention to craftsmanship, material selection and performance advancement, MATRIX has become a mainstay on the PGA Tour. MATRIX has increased its tour usage every year for 10 consecutive years. The best golfers in the world rely on MATRIX Shafts.
To learn more about MATRIX Shafts, please visit our website at www.matrixshafts.com, follow us on Twitter or “like” us on Facebook.

About The GolfWorks
As the leading distributor of golf club components, supplies and clubmaking tools, The GolfWorks prides itself on offering the widest selection of products with the latest technology. Matrix offers a tour proven, high quality product and is the kind of product we want to offer our customers.

Contact:
Matrix Shafts
4992 E. Hunter Ave.
Anaheim, California 92807

Contact: Scott Bartosik
Public Relations
(800) 275-3401
(714) 970-9917 Fax
sbartosik@matrixshafts.com

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