History-making rookie chooses brand’s performance-enhancing comfort
(GREENVILLE, SC) – KENTWOOL confirms that LPGA Tour rookie Shasta Averyhardt is the latest high profile player choosing to compete in its premium performance socks specifically engineered for golfers.
The 25-year-old, who recently became the first African-American to gain LPGA Tour status through Q-School, will compete in a range of uniquely colored KENTWOOL women’s Low Profile, Low Profile Skinny and Tour Profile designs. She will also appear on the brand’s website.
“As buzz about the game-enhancing comfort of our socks continues to grow, we’re receiving more and more requests from top players on the PGA, LPGA and Champions Tours,” says KENTWOOL CEO and President Mark Kent. “Shasta’s a tremendous competitor and we’re thrilled to have her join our elite team.”
Prior to turning professional in 2010, Averyhardt’s stellar amateur career included victories at the 2004 Michigan Powerbilt Junior Tour Championship, the 2005 Golf Association of Michigan Women’s Championship and the 2008 Michigan Women’s State Amateur Stroke Play Championship. While attending Jackson State University, she was a four-time Southwest Athletic Conference champion and four-time All American.
Crafted using “WINDspun” air-infused technology and a proprietary blend of fine merino wool and high-tech fibers, KENTWOOL Golf Socks create an innovative, micro-climate system for superior moisture management, wicking and odor control. Each pair features enhanced cushioning at strategic micro-stress points along the foot to maximize comfort, increase energy levels, reduce the risk of injury and boost on-course performance.
Available at select green-grass locations and www.kentwool.com/shop, KENTWOOL Golf Socks are backed by a “blister-free guarantee.” Retailing for $19.95 to $24.95, styles include the Low Profile, Low Profile Skinny and Tour Profile for women, as well as Low Profile, Tour Profile and longer Tour Standard for men.
In addition to Averyhardt, KENTWOOL premium performance golf socks are worn in competition by many Tour players, including Bubba Watson, Matt Kuchar, Peter Jacobsen, Jonathan Byrd, Brendon de Jonge, Tom Gillis, Jane Park, Charles Warren, Kevin Johnson, Kristy McPherson, Sarah Kemp, Jenny Gleason, Meaghan Francella and Jenny Hong.
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About Kentwool
Founded in 1843, KENTWOOL continues to be one of the nation’s longest-running, family-owned textile companies. KENTWOOL is the only company in the western hemisphere – and one of 50 in the world – to receive the Usterized Quality Certification indicating the highest level of quality assurance in yarn production.
An avid golfer, KENTWOOL CEO Mark Kent had the idea to produce the “World’s Best Golf Sock” after standing in the 18th fairway of the BMW Nationwide Tour Pro-Am tending to blistered, bleeding feet instead of concentrating on the eagle opportunity guaranteeing him a spot in the final round.
Born from that moment is golf’s leading, premium merino wool golf sock. It enables golfers of all skill levels to play their best while benefiting from abrasion and fatigue resistance, as well as KENTWOOL’s blister-free guarantee. KENTWOOL utilizes its nearly two-century old heritage of superiority in textiles to create socks which draw upon wool’s natural and cool performance fibers for include moisture management, sheer comfort and other performance-enhancing benefits.
Based in Greenville, SC, all KENTWOOL products are made in the USA.
For more information: www.kentwool.com, 1-877-5-PROSOX (1-877-577-6769).
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@buffalocommunications.com
www.buffalocommunications.com
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