Granbury, TX: April 28, 2011 – HIRZL announced today its selection of Old Tappan, NJ-based public relations and marketing agency, Raker Goldstein & Co. to handle the company’s public relations and communications efforts for their innovative line of high performance sports gloves, including their HIRZL golf and cycling gloves.
“HIRZL’s mission is to provide high quality sports gloves, with innovative technologies and materials, to make the human hand perform better in a range of sports,” said Gary Sheppard, president of HIRZL, North America. “Raker Goldstein’s superb track record and intimate knowledge of sports marketing make them our ideal partner to getting our message across to the public.”
“As a sports enthusiast with an appreciation for innovative equipment and expert design, I am proud Raker Goldstein is representing HIRZL,” said Raker Goldstein & Co. principal Stuart Goldstein. “HIRZL’s gloves are the leading performance gloves thanks to their design and proprietary technology. We look forward to serving as HIRZL’s ambassadors in the sports community.”
About HIRZL
HIRZL, headquartered in Switzerland, with North American operations based in Granbury, TX, is a leading specialist for high performance sports gloves. Unlike many other sports manufacturers who have wide ranges of products that cover equipment, shoes and fashion, HIRZL’s focus is solely on gloves with products specifically designed for golf, cycling and horseback riding. HIRZL’s gloves are designed with the latest scientific, technical and ergonomic mechanics of how hands are connected to sports equipment. HIRZL uses exclusive GRIPPP™ technology in their kangaroo leather TRUST Series of golf gloves that provide up to 3X better grip in dry weather and up to 5X better grip in wet weather over other glove brands. HIRZL’s SOFFFT™ Flex cabretta glove uses the company’s 72-step tanning procedure that extends the peak performance level of the glove far longer than other brands and the entire series of HIRZL gloves are washable. HIRZL golf gloves have been reviewed by the USGA and R&A and found to be fully conforming to the rules of golf. HIRZL is also the Official Golf Glove of the RE/MAX World Long Drive Championships. HIRZL golf gloves are available in three series: TRUST Control for the ultimate in grip; TRUST Feel for lower handicap players and those seeking better grip and performance in all types of weather conditions and SOFFFT Flex for unsurpassed softness and long-lasting performance in a cabretta glove. All HIRZL golf gloves are available in men’s and ladies models, in right and left hand from small to X-Large sizes as well as cadet sizes, and are sold at leading clubs, retailers and custom club makers around the world. For more information please visit HIRZL at www.hirzl.com
About Raker Goldstein & Co.
Now celebrating its 25th year, Raker Goldstein & Co., is a leading boutique public relations and marketing agency representing innovative companies with distinctive products, services, management and approaches. Working closely with each client to help design, establish, build, enhance and strengthen their public image and brand equity, Raker Goldstein’s offers a wide range of PR services including: media relations and publicity generation; special event coordination; corporate and editorial writing; website development and e-marketing; social networking and ghost blogging; product launches; guerilla marketing; and, brand revitalizations.
Contact:
Stuart Goldstein
Raker Goldstein & Co.
201-784-1818
stuart@rakergoldstein.com
Gary Sheppard
HIRZL
877-447-9587
g.sheppard@hirzl.com
