Interactive playground for golfers features custom-fitting studios and
huge selection of the best new golf gear
Vienna, VA – April 29, 2011 – The nation’s largest golf retailer will swing into metro Washington, D. C. with its first area location. Golfsmith, with 77 stores from coast to coast, announced today it will open its first metro DC location in Tysons Corner, Virginia this June. The new location is part of an aggressive growth strategy for the company.
The Golfsmith retail concept is much more than a golf store. At Golfsmith, customers are encouraged to test out clubs and gear inside the store before purchasing. Golfers are also welcome to use one of the four custom-fitting studios to test drive new clubs. The company also offers free custom club fitting services. Golfsmith’s new store will feature more products and game-enhancing technology than any other area golf retailer.
Golfsmith International Holdings, Inc. (NASDAQ: GOLF), will hold a variety of grand opening events and will give away more than $40,000 in free golf equipment, Golfsmith cash cards and other prizes. The new Golfsmith store will be located at 8459 Leesburg Pike next to Best Buy in Vienna, VA, near several well-know golf courses, including Congressional Country Club where this year’s US Open will be held.
“The Metro DC area is a hotbed for golfers and a key reason for our entry into this market,” said Golfsmith President and CEO Marty Hanaka. “Our DC area customers are in for a treat because we are a golfer’s paradise. Our goal is to help golfers of all levels find the right solutions for their game so they play better. We do this through great product selection, guaranteed low prices on everything we sell and a commitment to exceptional customer service.”
One major service Golfsmith offers customers is free custom fitting services for golf clubs. Custom fitting is the process where a Golfsmith club-fitting specialist uses computerized swing analysis systems to study every aspect of a player’s swing and then recommends the best types of clubs and the set-up of those clubs, including shaft flex, loft, lie and more. Golfers can be custom-fit, free of charge, for any type of golf club. Golfsmith is so convinced that custom-fitting clubs to your game will help you improve that they back up this service with a 30-Day Custom-Fit Play Better Guarantee. When customers get fit for golf clubs, if they do not see immediate improvement in their game they can bring back their clubs within 30 days.
A newly released study of thousands of golfers found a majority of golfers in America are playing with clubs that do not fit them properly. (www.customfityourgame.com) The company traces its roots to making custom-fit clubs beginning in 1967. The Tysons Corner store will be the first Golfsmith location in the metro DC region and will be the 78TH Golfsmith location in the country. Golfsmith plans to open up 14 new stores throughout the country over the next two years.
Golfsmith offers a comprehensive online store at www.golfsmith.com. Metro DC residents can sign up for special offers and updates on grand opening details by signing up for “E-mail Offers” on the company’s web site.
Attention Print/Online and Broadcast Editors:
To download broadcast quality B-Roll of Golfsmith: http://www.box.net/shared/dvuq6xf4ts
To download broadcast quality B-Roll of some of the hottest selling products: https://shazam.box.net/shared/c5uvt4ots6/1/78506660/691461126
About Golfsmith
Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 44-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its customers the convenience of shopping in its 77 stores across the United States, through its web site at golfsmith.com and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.Golfsmith.com.
Cautionary Language – Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. Golfsmith ® is a registered trademark of Golfsmith International Holdings, Inc.
Contact:
Lynn Luczkowski, L2 Communications 860-313-1426 or Lynn@L2comm.biz
Aubrey Haznar, L2 Communications, 617-549-8792 or Aubrey@L2comm.biz
Matt Corey, Golfsmith, 512-821-4883 or matt.corey@golfsmith.com
Real Estate Inquiries:
RealEstate@golfsmith.com
