Miura Golf is relying on new-world communications techniques to show off its old-world-quality craftsmanship. The company released a new video to spread the word about its new Passing Point 9003 forged irons.
The video is available on Miura’s website at
http://www.miuragolf.com/passingpoint-PP9003.asp and a direct link:
http://www.youtube.com/watch?v=5Rm_d2VZa9c
“In deciding how to convey the Passing Point philosophy and the beauty of this new iron, we kept coming back to the idea of movement,” said Adam Barr, president of Miura Golf. “The way the lines of the club work together, it’s downright artistic. Mr. Miura and his sons, Yoshitaka and Shinei, think of forged golf clubs as active machines, best observed and learned about in terms of their motion. So a video made sense, especially in this age of Internet-driven communication.”
The video, available on Miura’s website at http://www.miuragolf.com/passingpoint-PP9003.asp, briefly presents the 9003’s key benefits and attractive features. It was written, produced and hosted by Barr, who drew on his 12-plus years of experience at the Golf Channel to bring the feature together.
“I know it’s not typical for company executives to get into the video production details,” Barr admitted. “But then, Miura is not a typical company, which is something we’re proud of. Our founder, Mr. Miura, is down at the grinding wheel in the factory every day, applying his art and experience to the forged clubs he is so proud of. And he is handing down that knowledge to his sons and their employees in our factory in Himeji, Japan.
“So Miura is really all about getting it done for the golfer who appreciates the best — no matter what it might say on our individual business cards.”
About Miura Golf
Besides the new PP-9003, Miura Golf’s current product line also includes the CB-501 (Cavity Back Model); Blade (Tournament Blade Model); MC-102 (Mid-Size Cavity Model); CB-202 (Cavity Back Model); CB-301 (Cavity Model); and IC-2003 Utility Long Irons) irons; Wedges (Wedge Series and Black Wedge Series, each available in six lofts); Series 1957 By Miura Custom Grind Wedges; Small Blade model irons; Blade and Classic putters (two models); Precious Edition Driver, Fairway Wood and Utility Wood.
Miura Golf’s corporate office is located in Vancouver, British Columbia and Miura Golf clubs are sold at the finest custom-fitting shops in North America. The Miura brand is marketed exclusively by Miura Golf Inc., in the United States and North America. More information on Miura products can be found at www.miuragolf.com.
Contact:
Mary Beth Lacy at: (760) 346-6942
Email: mb@mblacy.com
Visit the Miura Golf website at www.miuragolf.com.
