Asia is getting ready for the staging of the most comprehensive series of conferences and exhibitions on the golf industry.
A whole week will be dedicated to analyzing the challenges faced by the golf industry in Asia with a view to drawing up a road-map to seek out lasting solutions brought about by the constant of change.
Like every industry in the world, golf in Asia is no exception – it is confronting major challenges that threaten its growth going forward. These challenges vary from country to country but it all culminates in issues that affect the day to day operations of the industry.
Some of the challenges brought about by change include:
• Reduced numbers taking up the game.
• Declining rounds played at golf courses.
• Poorly maintained golf courses.
• Increased maintenance costs of golf courses.
• The demise of the club experience.
These are the same problems plaguing mature markets like the United States, Europe, Australia and Japan. And Asia is really no different!
The game of golf is faced with an urgent call to change – to become more affordable, more playable and a great deal more enjoyable. Put simply – to make golf more relevant to current times! Therein lies the future of golf in Asia.
Our conferences will help you roll up your sleeves and to grapple with the challenges.
On the programme will be topics like:
• New and exciting ways to play golf.
• Innovative programmes to enhance the
golf club experience.
• No-holds barred measures to beef up golf course maintenance practices.
• Bringing all sectors of the game to work together to grow golf in Asia.
The events lined up in 2011 include:
• Asia Pacific Golf Summit
• Golf Course Superintendents Summit of Asia
• PGA Conference of Asia
• South East Asia & India Golf Merchandise Exhibition
• ASEAN Golf Tourism Forum.
Never before has such a coordinated programme been drawn up in Asia to help the industry navigate through the challenges facing the industry. More than 50 experts drawn from all over the world will gather at the exotic beach resort of Pattaya, Thailand to share their experiences and wealth of knowledge.
Here’s your opportunity to come and join your peers and be part of an on-going revolution and get ahead of the change curve.
Delegate registration for all events is now open on-line.
Just visit the respective event web sites and book your seat. If there is one great decision that you can take today, it will be to head out to Pattaya in November!
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The Challenge Of Change … Helping Golf To Evolve!
For further details, contact Alice Ho at e-mail alice@asiapacificgolfgroup.com or call 65-63232800.
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