Haney to play, instruct using TaylorMade equipment
CARLSBAD, Calif. (June 6, 2011) – TaylorMade Golf is proud to announce the signing of world-renowned PGA Teaching Professional Hank Haney. As part of the new agreement, Haney will represent the TaylorMade® brand by playing and teaching with TaylorMade equipment, wearing the TaylorMade logo on his headwear and shirt sleeve and using a TaylorMade staff bag.
“I’m excited about working with TaylorMade Golf as they are clearly the industry leaders in equipment innovation,” Haney said. “We share a great passion for helping golfers of all skill levels improve their game by hitting it longer and straighter more often. I look forward to showcasing all the benefits of TaylorMade’s equipment with my students.”
Haney, who is ranked annually as one of the finest instructors in the world, has coached more than 200 touring professionals from the PGA, LPGA, Champions, European, Japanese, Australian and Asian Tours over the course of his distinguished career. His students have won every major championship in professional golf, amateur golf and junior golf during his 35-plus years of teaching. He has gained further notoriety for his starring role on “The Haney Project,” one of the highest-rated original entertainment television series on The Golf Channel where Haney instructs celebrity personalities with the goal of helping them achieve new personal benchmarks as amateur golfers.
“Hank is one of the most respected and recognizable instructors in the world, and his commitment to helping golfers of all skill levels makes him a perfect fit for the TaylorMade brand,” said Chuck Presto, senior vice president of global sports marketing. “He is a powerful global ambassador for the game of golf and we’re excited to be a part of his efforts and impact on the sport for many years to come.”
Haney, who is represented by Octagon, has authored four books on golf instruction and produced 14 instructional DVD titles, in addition to leading more than 40,000 golf lessons around the world during the course of his career. Haney also serves as Director of Instruction for the Hank Haney International Junior Golf Academy in Hilton Head, South Carolina and operates the Hank Haney Mission Hills Academy at Mission Hills on Hainan Island in China. He is also President of Hank Haney Golf Inc., which owns and operates four golf facilities in Texas.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees and generated sales of Ì¢?å 12 billion in 2010.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: (760) 918.6466
christa.mcnamara@tmag.com
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