Milford, CT, (June 1, 2011) – Avid golfers love to travel. And when they hit the road, they have an economic impact of $26 billion annually. Golf is the king of the sports travel market with more than 50 million adventurers circling the globe to play an estimated 32,000 courses.
And golfers don’t just put their money into tee times; 75% of their total spend goes to hotel room nights, transportation and food & beverage.
To help enhance and expand this lucrative leisure market even more, Unicomm, producer of the leading travel show series, introduces the Golf Travel Experience (GTE) as a part of its popular Travel & Adventure Show Series of consumer shows beginning in Dallas in November 2011 and continuing to Chicago, Los Angeles and New York in January and San Francisco in February 2012.
At GTE, golf destinations, resorts, courses and tour operators will be brought together with travel enthusiasts looking to plan their next vacation. GTE will include a blend of informative sessions and activities inspiring travelers and exposing them to a wide range of golf travel opportunities.
“We are excited to bring GTE to the Travel & Adventure Show and offer consumers and professionals more travel options,” states John Golicz, CEO of Unicomm. “While there are many golf shows around the country, there is no U.S. event focused exclusively on golf tourism.”
Helping anchor each show’s GTE section is Unicomm’s new golf media partner, Fairways + Greens Magazine (FG), America’s only magazine dedicated entirely to golf travel and all the lifestyle choices surrounding it, from fine food and wine to fashion and the latest road gear. Every bi-monthly issue concentrates on specific regions of the United States, combining award-winning travel features and photography with celebrity profiles, in-depth “Essential Destination” coverage and much more. Online, www.fairwaysandgreens.com offers expanded magazine features and a steady diet of golf news, getaways, events, interviews and travel deals.
“Golf Tourism has been a solid part of the travel industry for many years with impressive statistics to prove the value in today’s marketplace,” states FG Group Publisher Susan Fitzgerald of Quincy, Mass.-based Madavor Media. “We see this partnership with Unicomm as a great way to bring the Fairways + Greens brand to an even broader audience of golf travelers, and give each showgoer a valuable resource for planning their next dream golf trip.”
About Unicomm
Unicomm, LLC produces the Travel & Adventure Show series nationwide in New York, Chicago, Washington D.C., Dallas, Atlanta, Los Angeles and San Francisco Bay Area attracting over 100,000 consumers and 2,700 travel trade each year. In addition, Unicomm, LLC also produces the Faith Travel Conference & Expo, the leading religious consumer travel show. For more information, visit the Travel & Adventure Show website at www.adventureexpo.com.
About Fairways + Greens
Established in 1997, Fairways + Greens Magazine became part of the Madavor Media family of enthusiast publications in 2010. Every issue reaches more than 100,000 avid golfers in print and online. Long known for its entertaining and insightful coverage of golf travel, lifestyle, events, personalities and trends, the magazine is a frequent winner for travel writing at the annual International Network of Golf Awards. For more information, visit www.fairwaysandgreens.com
Contact:
Melanie Flavin
mflavin@unicomm.org
203.878-2577
