TORONTO – As a follow up to the company’s successful launch in the U.S. in 2010, Hollas is now adding a collection of core apparel styles for juniors for Spring 2012.
Hollas, an established apparel brand in the Canadian golf market, is completing its first full year of offering products through on-course pro shops and leading resorts in the U.S. The reaction of both buyers and consumers led the company to enter the junior category.
“By creating the perfect balance between fashion and function, our line has created a strong demand from younger consumers,” said Don Nichols, founder of Hollas and partner of parent company, Second Skin Garment Company. “Our young guys on the PGA TOUR like Bryce Molder and Jason Bohn have given us some great visibility. Combine this with our ever-increasing distribution and we expect Hollas to be a sought-after junior brand.”
The Spring 2012 collection will feature core styles of shirts: solid, engineer, engineer color blocks and plaid. In addition, plaid and solid shorts will also be available.
Since the company began efforts to expand into the U.S. market in 2010, Hollas products have been placed in high-profile facilities including Bighorn Golf Club, The Madison Club, Bandon Dunes, Circling Raven, Whisper Rock and more.
About Hollas
Hollas offers functional fit and performance fashion for today’s golfer with a full line of apparel for men. Designed specifically for golf, Hollas shirts, pants, shorts and outerwear incorporate the latest in technologically advanced fabrics while maintaining a style that is authentic to the heritage of the game. Hollas apparel can be found in on-course golf shops. It is a division of Canada-based Second Skin Garment Company. More information can be found at www.secondskin.ca.
Contact:
Mike Alday, Tammy Boclair
Alday Communications
615-791-1535
