PLYMOUTH, IN. (June 21, 2011) – Swan Lake Resort located 30-miuntes south of South Bend, Indiana has promoted Andy Mears to the position of Director of Marketing.
Mears, who was originally employed in January 2011 as Golf Sales Manager will now direct all resort marketing programs, which includes hotel, conference center, two golf courses and the United States Golf Academy located on property. The goal is to build a comprehensive marketing plan to increase awareness about the resort among groups, associations and individual golfers.
Mears is a PGA professional. Originally a club professional, he has maintained his PGA status by working on the corporate side of the golf industry since 1993. Most of that time directing sales, marketing and membership programs in the discount golf niche.
Pat Bayley, Director of Golf and General Manager for Swan Lake Golf Resort, called the move “an important addition to the resort team and a position the resort needs in the effort to promote a consistent marketing approach.” He added, “We are in the midst of taking some big steps to grow our business and we felt Andy was the right person to lead the marketing effort. His standing in the PGA community and his knowledge of the business side of the industry are impressive.” Bayley explained Mears’ efforts will focus on unifying the marketing message of the various resort amenities in order for all guests and prospective guests to better understand what Swan Lake Resort has to offer and what differentiates the resort as a destination getaway.
Mears is also an International Network of Golf member. ING is golf’s premiere networking organization for media and business. Mears currently sits on ING’s Executive Board, as well as, serving as membership and sponsorship chair.
“I am looking forward to increasing the business opportunities for Swan Lake Golf Resort through a new marketing initiative. The resort is arguably the Midwest’s most complete resort facility that includes 36-holes of great golf and the United States Golf Academy is on Golf Digest’s 100 best club fitters list” said Mears. “I plan to have Swan Lake Resort well position as golf and the overall economy rebound from some down years. With the commitment Swan Lake Golf Resort management has made, this is an exciting time for me, for the resort, and for, guests coming to enjoy Swan Lake Resort.”
Swan Lake Golf Resort is a Plymouth, Indiana based company founded in 1969. The United States Golf Academy has been part of the facility since 1969. The resort is nestled on 600 acres in Northwest Indiana and features 36-holes of golf, 92 hotel rooms, on-site log cabins, cottages, fairway villas, 20,000 square feet of meeting space, a 10,640 square-foot ballroom, restaurant, bar, indoor/outdoor pool and spa/fitness center. Details are available at www.swanlakeresort.com.
Contact:
Andrew Mears
269.4914653
amears@swanlakeresort.com
