For Immediate Release: For the third time in a row Abacus the Swedish sport and fashion company will dress the European Soleheim cup team from top to bottom. The American and European teams will face off this coming September 23-25th at Killen Castle Golf Club in Ireland. Now, Abacus is proud to debut the new Solheim Cup collection that features a variety of layering options for the players.
The first year Abacus was commissioned to design the clothes for Team Europe’s Solheim Cup appearance was in Halmstad 2007. The clothes received a lot of attention, both for the stylistically pure design and the functional qualities. In the midst of driving rain, the American team chose to remove their jackets to swing while the European team kept theirs on. This says a great deal about the garments’ capacity to promote freedom of movement, flexibility, breathability, and protection from moisture.
Timelessly graphic
Now Abacus is proud to introduce the 2011 Solheim Cup lineup. Abacus’ head designer, Chris Mattsson explains: “We’ve followed our graphic and timeless signature and worked a lot with stripes on polo shirts and tops. Wind vests and rain jackets have a sporty touch that underlines the functionality.”
The Solheim Cup Collection this year is based on five stringent color palettes, one for each day. The first training days have their colors, as do the days of the competition. I can reveal that Friday it will be green and Saturday yellow. But Sunday is secret!”
For all occasions
In The Solheim Cup collection there are garments for all weather conditions; from the worst rain to the warmest sunshine. It’s not just the players that wear Abacus clothes. Even caddies, members of the board, players’ guests and the team’s functionaries are ambassadors for the Swedish brand.
“We have naturally learned a lot during our years with The Solheim Cup” Says Sven-Olof Karlsson, Abacus’ managing director. He continues, “Above all, how important it is for the players to look good in the garments. When they get up on the first tee they must feel that they can conquer the world.” Europe’s team captain, Alison Nicholas, agrees: “The quality, technical advancements and design give us the self-confidence we need to perform at the highest level in all weathers. And we do that in Abacus clothing.”
About Abacus
Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The company has been the official European Solheim Cup team apparel provider since 2007 and will continue in this tradition in 2011. Abacus is available in twenty countries, with very strong market positions in Sweden, Denmark, Holland, Germany and Canada. The goal is to continue developing Abacus into an international lifestyle brand that reaches beyond the world of golf.
Contact:
Joanne Miller at Impact 1 Marketing
Chicago, IL – Joanne Miller at 815.603.5119
jmiller@impact1marketing.com
For Caulfeild Apparel, North American Abacus Distributor, contact:
Lauren Dimen, Brand Manager
Toronto, ON, Canada: 416-636-5911 extension 320
lauren@caulfeild.com
MEDIA SITE
www.abacus-outdoor.com
Username: abacus2press
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