(VIENNA, VA) – Billy Casper Golf (BCG) – owner and operator of more than 125 golf courses, country clubs and resorts – has launched a “Kids Play Free” program at its courses nationwide.
“Kids Play Free” is designed for busy families to spend time together and is an opportunity for golfer parents to affordably introduce the game to their children. Each junior golfer (age five to 17) plays free with each paying adult; details of the promotion vary at participating BCG courses.
“This is a powerful grow-the-game program,” says Peter Hill, Chairman and CEO of BCG. “We’re proud so many Billy Casper Golf courses are helping to produce the next generation of golf enthusiasts.”
The genesis of BCG’s emphasis on promoting junior golf lies with its company namesake, the legendary Billy Casper, Masters and two-time U.S. Open winner. Casper has personally volunteered thousands of hours teaching golf and life skills to youth.
“The great game of golf must live on,” says Casper, who turned 80 on June 24. “Our company is leading the way by teaching golf-swing mechanics and character-building traits of honesty, respect and camaraderie.”
For more information about “Kids Play Free” and a list of participating courses: www.billycaspergolf.com.
About Billy Casper Golf
Widely respected as a high-performance owner-operator of more than 125 golf courses, country clubs and resorts, Billy Casper Golf holds the second largest domestic portfolio. The company provides turnkey club management for public-agency and private owners, developers and investors. Founded more than 20 years ago in cooperation with golf legend Billy Casper, the firm is headquartered in Vienna, VA with regional offices strategically convenient to courses’ locales.
Industry leaders and media praise the company’s best-of-breed infrastructure that shows clients favorable returns on investments. Billy Casper Golf’s economies of scale make and save money for courses while delivering personal touches to golfers and club members.
Buffalo Communications – a division of Billy Casper Golf – is the global public relations, branding and marketing-communications firm. In addition to creating and implementing programs for Billy Casper Golf courses, Buffalo represents many of golf’s top brands (products, resorts, destinations and communities) worldwide.
For more information: www.billycaspergolf.com, www.buffalocommunications.com, 703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
