(SCOTTSDALE, AZ) – Hot Stix Golf – the leading custom club fitter for Tour professionals and recreational players serious about improving their games – has opened a state-of-the-art, outdoor fitting center at the renowned Golf Club of Georgia in Alpharetta, Georgia.
Conveniently located just north of Atlanta, this latest Hot Stix facility was added to meet thriving demand for the custom swing analysis and golf equipment fitting that has gained the company worldwide acclaim. Of golfers undergoing a “premium” fitting, 92 percent reported seeing an immediate benefit from their new equipment, according to a recent study by Golfsmith and the Sports Illustrated Golf Group.
“With more than 4.5 million golfers in the Southeast, bringing our industry-leading club fitting technology to Atlanta will boost enjoyment for many passionate golfers,” says Mark Flynn, CEO of Hot Stix. “Our scientific approach and elite custom fitters perfectly tune equipment to a golfer’s unique swing. The result is notable improvement and lower scores.”
The fitting center is overseen by Hot Stix Certified Fitter Bill Johnstone, former Head Golf Professional at Atlanta Country Club and PGA Tour player. One of a select few PGA of America members to earn Master Professional status, he has been named among the “Best Teachers in State” by both Golf Digest andGOLF Magazine. Johnstone draws on his extensive personal knowledge and Hot Stix’s proprietary fitting software to help players optimize on-course performance.
“Partnering with Hot Stix provides our members and all golfers in the Atlanta area the best custom club fitting experience to improve their game,” says Jeff Paton, Director of Golf/Co-General Manager at The Golf Club of Georgia. “Their services are invaluable to players of all skill levels and our club is proud to have the best in the industry on site.”
A team of highly-experienced fitters helps players through a sophisticated process analyzing how specific components – head, shaft, ball and grip – affect individual performance. By precisely measuring loft, lie, shaft frequency, swing and ball speed, launch angle, spin rates, smash factor and other variables, Hot Stix helps to maximize distance, accuracy and consistency.
A variety of packages are available for golfers and gift-givers, including full-bag evaluations, or ala carte driver, fairway wood, hybrid, iron and wedge fittings. The company also offers a gap analysis program, measuring the average carry and rollout for each club in the bag, ensuring players no longer have to guess when it comes to yardages. For more information on specific fitting packages, please visit here.
Additional Hot Stix Performance Centers are located in California (three locations), Scottsdale (two locations), New York, Minneapolis, Dallas and Orlando, with several more opening in the next 12 months.
Appointments for Hot Stix Performance Centers can be scheduled online at www.hotstixgolf.com or by calling 877.513.1333.
About Hot Stix Golf
For nearly 10 years, Hot Stix Golf has fit Tour and club professionals, as well as avid and recreation golfers, at its expansive state-of-the-art fitting centers in Arizona, California, Florida, Minnesota, New York and Texas. With more than 35,000 satisfied golfers, the company’s golfer-equipment matchmaking technology and its club-building craftsmen maximize golfers’ performances. Hot Stix is the official golf equipment research partner of GOLF Magazine.
For more information: www.hotstixgolf.com, 877-513-1333.
About The Golf Club of Georgia
Since 1990, The Golf Club of Georgia has stood for unmatched service, camaraderie and hospitality and an unrelenting devotion to daily turf quality and performance. Established for the enthusiastic golfer or executive who desires to use an elite club for business entertaining, The Golf Club of Georgia enjoys championship course conditions every day, offering incredible golf experiences to its members and their guests. The two Arthur Hills-designed courses, Lakeside and Creekside, are distinctly different from each other, offering enormous architectural, aesthetic and strategic variety.
For more information: www.golfclubofgeorgia.com, 770-664-8644
Contact:
Bill Feidler
Buffalo Communications
703.615.4034
bfeidler@buffalocommunications.com
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