SAN DIEGO, CA. —- Heritage Golf Group LLC, a leading owner and operator of premier golf properties across the country, announced today that they have entered into a strategic partnership with Life Fitness. The alliance is intended to bring high-end fitness equipment and certified personal instruction, relative to both overall fitness and golf specific strength, to private club Members. Through the addition of this top of the line fitness component, Heritage Golf Group provides Members and guests access to a premium fitness center, thereby offering a key workout element that is beneficial to both golfers and non-golfers alike.
Through the partnership with Life Fitness, Heritage Golf Group will provide their Members with the opportunity to experience the same workout and personal instruction that is offered through the Titleist Performance Institute (TPI), the leaders in elite player development. The expert team at TPI has worked with more than 500 professional and 3,000 amateur golfers to help them reach their peak performance and has had the unique experience of playing with and instructing some of the game’s greatest golfers worldwide.
“We believe that Membership at a private club extends beyond the game of golf, it is about creating and enhancing a healthy and fulfilling life style,” said Bob Husband, President and CEO of Heritage Golf Group. “After several visits to the TPI, I knew that our private clubs should be able to offer our Members the same opportunity to experience the fitness benefits of this first-class equipment. Our goal is to offer a venue and methodology to enable our Members to play golf longer and hit the ball further while enhancing their overall physical well being.”
In addition to featuring Life Fitness’ top of the line equipment, participating Heritage Golf Group private clubs will provide TPI certified trainers to offer instruction on the key components of primary exercises that help golfers reach their peak performance through fitness, therefore producing a better all-around golf game.
As the top-selling and most trusted fitness equipment manufacturer in the world, Life Fitness currently provides fitness equipment to the Titleist Performance Institute (TPI). The Titleist Performance Institute was created to provide players with the ultimate golf learning experience. Combining industry leading experts, state of the art technology, and world class facilities to enhance performance, TPI specializes in strength and conditioning, as well as therapeutic exercises as they relate to golf.
“We work to create fitness products that allow people to live happier, healthier lives,” said Chris Clawson, Life Fitness president. “Through this partnership with Heritage Golf Group, we’re rounding out the lifestyle experience for members through a fitness offering and helping them to train not only for golf, but for all aspects of an active lifestyle.”
About Heritage Golf Group
Heritage Golf Group (www.heritagegolfgroup.com) began in 1999 with funding provided by the private equity firm, GTCR Golder Rauner, LLC. Since then, the company has grown an impressive portfolio of private and resort golf clubs around the country. The Heritage portfolio represents some of the most well-known and acclaimed properties spanning Georgia, Florida, Michigan, North Carolina, South Carolina and Texas. The company, led by Bob Husband, President and CEO, distinguishes itself through its dedication to unrivaled golf and uncompromising service.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, IL, Life Fitness is a division of Brunswick Corporation (NYSE: BC).
Contact:
Addis Kassegn
(858) 617-2118
