Fans can Post Images of Ghost Putters and Interact with Other Fans on TaylorMade’s Inventive New Global App
CARLSBAD, Calif. (July 25, 2011) – Earlier this summer, TaylorMade Golf Company introduced the all new Ghost Spider putter, which continues the line of iconic white Ghost putters. Today, the company launched “Ghost Sightings,” an application on the TaylorMade Facebook page that encourages fans to post one or more images of themselves, friends or even tour pros with any Ghost series putter.
“There is no comparison to a Ghost putter,” said Michael Fox, TaylorMade’s product marketing manager for putters. “The performance from the white heads has stood out and generated lots of excitement among Tour pros and consumers. We want to bring this excitement to the web with Ghost Sightings.”
In addition to uploading their Ghost putter pictures, fans can also share the story behind the images. Ghost Sightings posts will also appear from TaylorMade Staff Tour professionals like Justin Rose, Jason Day, Sergio Garcia and legendary putting guru Dave Stockton, as well as the TaylorMade Tour team and TaylorMade employees. Fans can sort Ghost Sightings posts by friends and professionals.
The latest putter in the Ghost series is the new Ghost Spider. Like its Corza Ghost predecessor that was released in 2010, the Ghost Spider features a white head that contrasts sharply with the turf to make it dramatically easier to determine where the face is aimed. TaylorMade-adidas Golf Tour Staff professional Jason Day used a Ghost Spider prototype in his T2 finish at this year’s Masters and U.S. Open.
Visit TaylorMade’s Facebook page to learn more about “Ghost Sightings” and visit TaylorMade’s website to see the complete series of Ghost putters.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees and generated sales of Ì¢?å 12 billion in 2010.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: (760) 918.6466
christa.mcnamara@tmag.com
