SEATTLE (Aug. 9, 2011) – Cutter & Buck, Inc. announced today that it has renewed its agreement with the National Football League to license the Cutter & Buck brand for NFL© fan gear and lifestyle sportswear for another four years.
Cutter & Buck has served as a licensee of the NFL for the past eight years. The new agreement will run through March 31, 2015.
“We’re very proud of our ongoing licensing relationship with the National Football League, and plan to take our lifestyle collection brand to the next level over the course of the four years of our agreement and beyond,” said Mark Sondheim, national sales manager for Cutter & Buck. “We complement what the other NFL licensees bring, and pride ourselves that we offer to the NFL market the highest level of quality and service.”
The Cutter & Buck lifestyle collection sportswear for the NFL includes short- and long-sleeve knit shirts, sweaters, outerwear/windwear, button-down woven shirts and bottoms for both men and women alike. The market for women’s licensed sportswear has grown steadily in recent years, which both Cutter & Buck and the NFL have noticed.
“We are working hard to cater to the diverse female NFL fan base,” Sondheim said. “Our approach represents a great synergy with the NFL since it, too, has launched a significant campaign to appeal to women.”
Cutter & Buck’s NFL sportswear is available at upscale department stores, selected golf shops and off-course golf retailers, team stadium shops and concessionaires, and fan shops. The sportswear also is available online at NFLShop.com and individual team web sites as well as various retail sites.
“Cutter and Buck has been a solid partner that has been committed to the NFL business for many years,” said Rhiannon Madden, director of apparel for the NFL. “We are very pleased to be continuing this relationship.”
Seattle-based Cutter & Buck, which designs and markets under the Cutter & Buck brand, manufactures upscale sportswear and outerwear that is distinctive and comfortable, of high quality materials and enhanced with rich detailing. Products are available through golf shops and resorts, specialty retail shops and corporate sales, as well as online.
For more details, contact Cutter & Buck at (800) 713-7810 or visit www.cutterbuck.com.
© 2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.
Contact:
Karen Moraghan
Hunter Public Relations
karen.moraghan@hunter-pr.com
908.876.5100
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