NEW YORK, October 11, 2011…On the heels of announcing its ambitious expansion plan into the American golf apparel market, leading Irish golf clothing label Kartel is debuting its first U.S. collection for men with the launch of its Spring/Summer 2012 line, featuring a diverse selection of golf shirts, sweaters, jackets, rain suits and accessories.
Renowned for exquisite European styling, fashionable use of color and superior fabrications, the Spring/Summer 2012 Men’s collection of golf apparel is infused with innovative technology, precise detailing and unmatched functionality, including UV protection and moisture wicking qualities, all designed to keep golfers cool, dry and comfortable throughout their round.
Highlighting the 2012 collection is the G2 Golf Rain Suit, co-designed by three-time major winner, Padraig Harrington. This jacket and pants set is made of waterproof gelanots, providing superior protection against wind and rain, while also maintaining breathability for the ultimate in comfort. Other features of the jacket include: removable, zip out sleeves at the elbow; air flap panel on the chest to improve air circulation; action shoulder pleats on the back of the jacket; drawstrings to tighten jacket around upper waist; and front zip pockets. The pants feature a side zip pocket; concealed zippered opening panel at the ankle; and an angled Velcro bottom strap to guide rain over the golf shoe.
“We are very excited to officially debut Kartel’s first collection of men’s clothing in the U.S. market, and lay the foundation for what we expect will be a successful business operation in America for the storied Kartel brand,” said Karl Swan, Kartel’s managing director. “Highlighted by an exciting rain suit co-designed by golf great and long-time Kartel partner Padraig Harrington, as well as high-performance polo shirts, luxury knits and much more, our Spring/Summer 2012 Men’s line offers precise detailing and superior product engineering that epitomize the new collection, and Kartel’s overall philosophy on golf clothing.”
The Spring/Summer 2012 Men’s collection also includes three new styles of performance polo shirts which are made from polyester absorbtec fabric, which is highly breathable and designed to draw moisture away from the body, providing optimum comfort and performance. Additionally, these performance polos provide protection against UVA and UVB rays and feature anti-microbial properties which facilitate odor management. The new performance polos include:
the Ibis, featuring horizontal stripes in three color stories, including Current, Graphite and Skipper;
the Eagle, also in horizontal stripes with four vibrant options, including Baltic, Current, Fuschia and Skipper;
and the Crane, a more classic, horizontal striped polo in Graphite, Navy and White.
The Spring/Summer 2012 Men’s line also features series of luxury, casual golf polo shirts made from the finest, double mercerized cotton fabric, offering a selection of over 40 seasonal colors including solids and stripes. Three exciting new luxury knitwear options are also being offered, including:
the long-sleeved, zip neck Goose which is made from 100% Merino Wool Biella Yarn, providing the ultimate in comfort and warmth and featuring five colors including Coral, Fern, Fuschia, Navy, Skipper and Black;
Luke, a v-neck cable knit sweater made from Merino Wool and offered in Graphite, Heather, Mint, Skipper and Navy;
and M Wool, a v-neck sweater made from 100% pure new mercerized wool and featured in over 15 exciting colors.
These performance and luxury polos and knitwear options are complemented by several designs of premium men’s golf trousers and shorts in classic cuts and finishes, along with a high-performance line of jackets and several accessory items, including all-weather headgear, belts and socks.
The Spring/Summer 2012 Kartel Men’s collection, which will be available at premier resorts, country clubs and golf shops nationwide in November, offers clothing sizes ranging from S-XXXL. For more information, and pricing, visit www.kartel.ie or contact your local sales representative.
About Kartel
The Kartel brand was established in 1985 and is part of a family owned Irish business based in Dublin. The company story began in 1947 when a young tailor, John Swan, set up a small clothing company. Initially, the company was a gentleman’s outfitter specialising in suits, jackets and trousers. Over a period of more than 60 years the company has extended their collection into a broad offer of men’s and ladies golfing, business and casual jeanswear collections. For over a quarter of a century, the Kartel brand has been synonymous with providing superior styling and quality in the golf apparel market. Kartel is extremely proud to be at the heart of the game of golf at all levels and currently distributes its premium golf clothing collection in 26 countries worldwide. Kartel’s sponsorship of three time major winner, Padraig Harrington is now in its fifteenth year and LPGA star Anna Rawson has also sported the iconic brand at major tour events. Visit www.kartel.ie for more information.
Contact:
Michele Kruchkowski Cooper
Michele@mastrocomm.com
Mastro Communications, Inc. @ 732-469-5700
