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Edwin Watts Golf Opens New Store In Newnan, Ga.

October 17, 2011

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Launch monitor, club repair facility & in-store putting green complement area’s freshest assortment of name brand golf equipment, apparel, electronics and accessories; grand opening festivities planned for October 20-22

FORT WALTON BEACH, Fla., October 14, 2011…Edwin Watts Golf Shops, LLC, (EWGS) one of the world’s largest specialty golf retailers, today announced the opening of its newest state-of-the-art golf retail facility in Newnan, Ga. The new 4,200 square foot store, located at 19 Millard Farmer Industrial Blvd., and which opened to the public on October 6, will be celebrating its official grand opening October 20-22.

The store in Newnan enhances Edwin Watts Golf’s retail presence in Georgia, complementing several locations in Atlanta, Albany, Augusta, Columbus, Macon and Savannah, and providing another convenient retail location for Georgia golfers and shoppers. Equipped with a state-of-the-art launch monitor and club repair facility, in-store putting green and much more, the new store provides consumers with a service-based interactive golf experience. Additionally, golfers will have the opportunity to test out the latest product innovations from the game’s leading brands, while enjoying the superior service and technical expertise of “The Watts Guys” custom fitting experts, boasting the highest technical IQ in golf.

“‘The Watts Guys’ are excited to expand our footprint in Georgia and our team is ready to assist golfers of all skill levels enhance their golfing experiences, while ensuring they are equipped with the proper equipment, ” said John Watson, CEO, Edwin Watts Golf. “We are thrilled to provide the golfers of Newnan, and the surrounding communities, with the best selection of equipment from golf’s leading brands, along with superior service from our team of knowledgeable associates.”

The grand opening festivities scheduled for October 20-22 will offer customers the chance to win exciting prizes, including valuable Edwin Watts Golf Shop gift cards. Further, customers can take advantage of special offers including $2.00 off select dozen golf balls; 20% off any one regularly priced apparel item; 20% off any one regularly priced pair of shoes and all purchases are eligible for a rewards card towards a future purchase:

• Purchase $100.00-$199.99 get $10.00 rewards card

• Purchase $200.00-$299.99 get $20.00 rewards card

• Purchase $300.00-$399.99 get $30.00 rewards card

• Purchase $400.00-$499.99 get $40.00 rewards card

• Purchase over $500.00 get $50.00 rewards card

Edwin Watts Golf offers the freshest assortment of golf equipment & apparel, electronics and related golf accessories from top brands such as TaylorMade, Callaway, Titleist, Ping, FootJoy, Cleveland, Nike, Adams, Cobra, Wilson, Champions Tour and others. The Newnan location adds to Edwin Watts Golf Shops’ stable of more than 90 domestic retail locations and overall golf retail operation that features a popular eCommerce Internet business, at www.edwinwattsgolf.com, along with the Company’s direct catalog sales business.

About Edwin Watts Golf

Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.

Contact:
Michele Kruchkowski Cooper

michele@mastrocomm.com

Ari Edelman

aedelman@mastrocomm.com

Mastro Communications, Inc.

732-469-5700

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