NEW BEDFORD, Mass., Oct. 18, 2011 – AHEAD, golf’s premier choice for headwear, apparel and accessories has released its 2012 headwear catalog showcasing the most comprehensive line of headwear in the company’s history. The 2012 catalog features seven categories of caps including 14 new styles in the popular performance category along with visors, brimmed hats, winter headwear and Kate Lord headwear.
“One feature in the new headwear catalog is that for the first time we show our best-selling logo designs with each respective style hat,” said Jeff Waller, national sales manager. “We have found over the years that certain techniques look better on specific style hats. With this catalog, we have made it easier for our customers to choose a style hat with match it up with a great looking and selling logo. It should be a terrific service to our customers, making their logo decisions easier.”
The 90-page catalog comprises of over more than 140 different styles to choose from in the AHEAD and Kate Lord line, with suggested logos for each style. The catalog also highlights the company’s history, tour presence and its associations and licensing alliances. Another popular feature in the catalog is the fits and fabric information page. This page explains in detail the different types of headwear cuts and which type of head shape fits it the best. It offers a size comparison chart based on American, English, French and international sizes. Also included on this page is information about the different types of fabrics that AHEAD uses on its headwear.
“This is easily the most comprehensive catalog in the industry” said Ron Beck, Director of Golf, Fox Hopyard GC, East Haddam Conn. “The catalog is a great tool which not only helps us design fast selling caps but has given us ideas on how to better merchandise them in our shop”
The 2012 catalog has been sent directly to all AHEAD and Kate Lord customers and can also be accessed on line at www.aheadweb.com.
AHEAD® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Mass., the company operates four distinct business units: the AHEAD® men’s apparel line; AHEAD® Headgear, AHEAD® “Heavy Metal™” line of golf accessories and the Kate Lord™ Collection of ladies hats, ladies apparel and ladies accessories. AHEAD is a supporting partner of PGA Golf Retirement Plus, a licensee of the USGA, PGA of America, PGA TOUR and the official headwear of the AJGA. For information on AHEAD, visit www.aheadweb.com.
Contact:
Jackie Beck, AHEAD Public Relations, 860 304-3643, jackiebeck00@hotmail.com.
