SALT LAKE CITY (October 26, 2011) – OGIO, the designer of innovative and uniquely styled golf bags and accessories, today announced its new apparel line, set to debut in limited distribution at specialty golf retail locations nationwide in Spring 2012. The innovative collection, which combines high-end fashion with performance fabrics for the first time, highlights the brand’s affinity for cutting edge style on and off the golf course.
“OGIO has built a reputation for combining breakthrough innovation with cutting edge style,” said Dan Jelinek, global vice president, strategic development, OGIO. “As we embarked on the brand’s progression into distinctively unique golf apparel, we set out to redefine the category by creating a lifestyle collection that could be worn with confidence on the course, on the town or in the board room.”
OGIO’s first ever golf apparel collection for men consists of more than 30 unique designs. Polos are available in 14 distinctive styles enhanced with performance and mechanical stretch fabric, UV protection, moisture and bacterial control and intelligently designed anti-roll collars. In addition the collection includes pants and shorts offering OGIO-exclusive prints and features such as articulated seams for better range of motion and gel gripper waistbands. The fashionable golf collection is rounded out with a variety of outerwear options that feature distinctive styling with performance attributes such as mechanical stretch fabric, wind and water resistance and unparalleled comfort.
“Inspired by OGIO’s unique design, coupled with tremendous amounts of research on leading global fashion brands and performance trends, we are proud to introduce an intelligently designed, exclusive collection infused with performance, comfort and game changing style,” said Tony Palma, CEO, OGIO.
In tandem with OGIO’s already comprehensive golf and travel bag arsenal, golfers will now be able to utilize OGIO as the definitive source for all their golfing needs.
OGIO golf apparel will be available at specialty golf stores and resorts in February 2012.
For more information about OGIO, please visit www.OGIO.com.
ABOUT OGIO
OGIO International, Inc. is a global leader in golf bag, apparel and accessories design, recognized for collections showcasing unique styles infused with intelligent design. An award-winning brand, the company received gold and silver medals by Golf Digest in its 2010 and 2011 “Hot List” issues for its cutting-edge golf bag line and was also selected as the official team travel gear for the 2011 U.S. President’s Cup. In addition to its arsenal of high-performance golf bags and accessories, OGIO has relationships with a roster of athletes that includes Fred Couples and a list of more than 100 Pro Tour golfers that travel with OGIO bags. Founded in 1987, the private, Utah-based company distributes products worldwide under the OGIO brand name, and operates an original equipment manufacturer division to produce gear bags for other internationally known brands. For more information, visit www.ogio.com.
Contact:
Faryar Borhani
Formula
310-578-7050
Borhani@formulapr.com
