Black Widow’s social media presence explodes in only 6 months
BRENTWOOD, Tenn., November 8, 2011 … BLACK WIDOW Grips, the boldest grips in golf, joined the social media phenomenon and more than 800 million Facebook users this spring with the creation of the BLACK WIDOW fan page. After an initial 4,000 grip give-away, BLACK WIDOW’s Facebook page exploded to more than 10,000 fans in just a few short months. The exponential growth was unprecedented and lead BLACK WIDOW to be one of the most active pages in the network.
The fresh new BLACK WIDOW Grips Facebook page holds contests every month, which are available to all current fans. More than 100 fans have received the brand’s grips, shirts, gift packs and other accessory items through online contests. One of the most exciting give-aways coming up next month is the “BLACK WIDOW Fan of the Year” contest, in which one lucky fan will walk away with a TaylorMade R11 driver. These contests and promotions are created solely for the loyal Facebook fans and are exclusive offers found nowhere else.
Twitter fans have not been forgotten during the social media craze. BLACK WIDOW’s @BWGrips Twitter handle has added to the social media presence and holds the fan favorite “Widowednesday” every week to give away even more of the brand’s gear. The “Widowednesday” trivia questions are unique from any promotion on the Facebook page to give fans more of a chance to take home BLACK WIDOW products.
To kick off the new year, BLACK WIDOW Facebook page is hosting a “Design Your Own Grip” contest. Any fan of the page is welcome to submit their original design during the promotional period for a chance to see their grip be produced, as well as earn a cash prize. Each contest and promotion is unique every month and open to all Facebook fans. Become a fan today for the latest news on ways to win BLACK WIDOW gear and other great prizes!
BLACK WIDOW Grips are designed to meet the needs of golfers at all levels, from touring professionals to recreational golfers, with nine distinct models. The expansive product line features Softspikes’ traction-inspired interlocking “S” pattern and Web-Traction TechnologyTM which are anti-slip design arrangements that maximize surface area for more traction. For more information and to see the full line of grips, please visit www.bwgrips.com.
Contact:
Meagan Segebarth (msegebarth@pridesports.com)
