New RIP phenom provides maximum distance and control via Hyperbolic Flex Zone™
POWAY, Calif. – For the second consecutive year Aldila’s RIP Technology™ has helped drive the winner of the Australian Open champion to victory. Last year the winner of the Aussie Open used Aldila’s RIP in his driver and 3 wood. This year the winner also trusted the RIP in his driver to help him capture the Australian Open. The 2011 Australian Open champ finished with a final round of 3-under-par en route to a 13-under-par 275 (67-72-67-69) and the second time he has won the event.
On the PGA Tour Aldila (www.aldila.com) continues to be the #1 graphite shaft of choice. Aldila has won both the wood and hybrid shaft manufacturer counts 36 times in the past 42 events, according to the Darrell Survey.
“Players continue to trust the RIP because of its lower torque, increased tip stability and better tip stiffness,” said Stewart Bahl, Aldila’s Marketing Manager. “The RIP employs patent-pending technology and exclusive materials to completely transform shaft design from the inside out. Through the use of computer modeling technology and exclusive materials provided by the Aldila Materials Division, Aldila engineers were able to completely rethink golf shaft design and performance. The result is a revolutionary shaft with optimum flex and torque characteristics with incredible feel.”
Aldila’s latest addition to RIP series is the Phenom, which incorporates Aldila’s Tour proven RIP Technology® with a unique composite construction to create a new and innovative shaft flex profile for maximum distance and control – the Hyperbolic Flex Zone™.
RIP Technology repositions the materials and patterns to optimize the performance characteristics of the shaft. The Phenom’s Hyperbolic Flex Zone provides a stiff tip section for optimal launch and spin control, with a very firm butt section for an incredibly stable feel. The center section of the shaft is softer to provide outstanding kick through impact to maximize ball speed.
“Through the use of a Hyperbolic Flex Zone, the new RIP Phenom incorporates the same flex, torque and feel properties that have made the original RIP the leading shaft on the PGA Tour, with a flex profile to achieve unparalleled performance and launch characteristics for better players,” said Bahl. The RIP Phenom is available in 50 and 70-gram weight designs in R, S and X flexes. Suggested retail is $299.
Aldila’s patented shaft design technologies provide the perfect balance of applied art and engineering. They are continuÌâåÂÌâåÂally on the leading edge of the golf world through their relentless pursuit of the next best innovation. They do the experimenting so you don’t have to. Pushing success to the edge and redefining how power should feel. Are you playing Aldila, or just graphite?
About Aldila
Aldila is publicly traded on OTCQX with the symbol ALDA and is the world’s premier manufacturer of high performance graphite golf shafts, composite prepreg and carbon fiber arrows. Aldila engineers continually advance and redefine golf shaft technology. Since 1972, Aldila has led the graphite shaft industry with more patented technology, manufacturing and process innovation than any other shaft manufacturer. In 2011 Aldila is the #1 graphite shaft on Tour with more wood and hybrid shafts in play as the next leading competitor, according to the Darrell Survey. For the fourth consecutive year, Aldila was the #1 graphite shaft in play during the FedEx Cup Playoffs. For more information on the RIP®, VooDoo®, DVS™, MOI Proto™, VS Proto™, and NV® shafts, visit their Web site at www.aldila.com. Follow what’s new on www.Facebook.com/AldilaGolf.
Contact:
Mike Leonard
Communications Director
Golf Marketing Services
407-347-7244
mike@golfmarketinginc.com
