The world’s only performance golf tee with TEFLON® Technology challenges golf’s conventional tee users with its new advertising campaign debuting in the February issue of GOLF Magazine. Over the spring/summer season, these ads will be seen by over 12 million golfers an average of 6 times.
“You don’t play a wood driver.
Why play a wood tee?”
The provocative headline is designed to challenge traditional golf thinking, asking golfers to examine the technical advances in golf tees under the same lenses they view the technology in today’s drivers.
TEF TEE™ is taking over the role of market leader for the performance tee category, by adopting a strategy to grow the segment rather than steal brand share. While TEF TEE™ is not yet the leader in sales volume, it leads other segment brands in most other metrics, including longest drives and most pro usage.
The ads reposition wood tees as old-fashioned and out-of-date, by suggesting playing them is like playing with an archaic wood driver. TEF TEE™ is positioned as the technically superior alternative for golfers who want the latest innovations to help them perform better. Only TEF TEE™ brand golf tees have the proprietary TEFLON® technology, proven in robotic tests and on tour to increase driving distance and accuracy to new levels.
“TEF TEE™ will focus our marketing efforts on converting conventional wood tee users to the superior driving performance of our proprietary TEFLON® Technology,” said Greg MacKeen, inventor of the innovative tees. “The performance golf tee segment is highly underdeveloped, so rather than fighting for a share of the category with other brands, we’re going after the core of the market, wood tees. Much like the notorious bank robber Willie Sutton, who said “I rob banks because that’s where the money is”, our strategy is to grow the category by converting wood tee users to TEF TEE™.”
Too often, golfers overlook the interaction between the tee and the ball when choosing their performance equipment. But recent technical advancements by TEF TEE™ have been proven, by robotic testing at the industry’s most respected Golf Laboratories, to produce drives significantly longer and straighter than wood tees, and the leading performance brands.
TEF TEE™ not only outdistances conventional wood tees by 6.5 yards, but because they last 5-6 rounds without breaking, they actually cost less per round of use. Improved driving distance at a lower cost is a true win/win for golfers. By selling TEF TEE™ in the pro-shop, golf courses turn their tee giveaway expense into revenue, plus course superintendents win too by reducing tee litter on the course.
The ability of TEFLON® technology to improve driving distance and accuracy is being validated each week by the record number of touring professionals on the PGA Tour™, the Champions Tour™ and the Nationwide Tour™ who are switching to TEF TEE™ .
Join the movement to TEF TEE™ ……. The Fastest Growing Tee on Tour by calling your preferred golf accessory distributor. If they don’t carry TEF TEE™ call 1-800-334-5143 and we’ll put you in contact with a distributor near you.
For more info go to www.teftee.com
Tee Direct Inc. is America’s second largest provider of golf tees, servicing the retail, golf shop and printing segments of the market thru regional golf accessory distributors by providing innovative, high quality tees at the best prices.
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