Norcross, GA (January 16, 2012) – It was back in 1977 when Divots Sportswear first set up a booth at the PGA Merchandise Show. Back then the show was held at the Contemporary Hotel in Walt Disney World and was a far cry from the world’s largest gathering of the golf industry that it is today. But Divots has been there every step since, for 36 consecutive years.
Today, Divots Sportswear Company, Inc. (www.divots.com) is one of the oldest private golf apparel companies in the U.S. For over three decades it has been recognized for providing quality men’s and lady’s golf apparel and consummate customer service to green-grass golf shops, golf outings, corporate functions and special events.
The company will unveil its new line of men’s and ladies’ apparel at the PGA Merchandise Show. The innovative color palette for the 2012 Fall Collection will include garments in Baltic, Fern, Camel and Charcoal.
Div-Wind
Among the new offerings for 2012, Divots will unveil its Div-Wind collection of lined sweaters. The long-sleeve pullover sweater features a supple cotton/poly blend fabric treated with Teflon for water resistance. The Div-Wind’s cable front, mock collar and quarter-zip make for a stylish impression, and a silky water-resistant lining offers incomparable comfort and warmth.
MSRP: $72
Colors: Navy, grey and natural
Techno-Cotton
Also new for 2012 is Divot’s innovative Techno Cotton shirts and sweaters for men and women, featuring a cotton/lycra blend fabric for ultimate suppleness, stability, stretch and recovery.
Golf Shirt MSRP: $55
In addition to offering classically styled golf shirts and sweaters, Divots will be exhibiting two performance lines called Aero Cool and Div-Dry, plus jackets, windshirts, fleece outerwear, caps, belts, bags and golf towels.
A portion of the Divots booth will be reserved to display apparel from Sope Creek, an upscale resortwear company recently acquired by Divots. Sope Creek is one of the leading men’s and women’s lifestyle brands for resort and corporate identity apparel. The Sope Creek range has been a fixture in premier ski, beach, golf and tennis resorts, spas, cruise ships and upscale hotel logo shops for over 15 years.
Divots will exhibit this year in a new location at the PGA Show, Booth 6573.
ABOUT DIVOTS SPORTSWEAR
Divots Sportswear Company offers an extensive line of men’s and ladies’ golf apparel and specialty products geared to meeting a range of price points, with quick turnaround on a wide selection of in-stock items. Divots also owns and operates state-of-the-art, on-site embroidery machines that are used to create custom shirts, logos, and private labels.
Divots has been a Vendor Partner Member of the Association of Golf Merchandisers since 1997, and is the Official Apparel Partner of the Georgia State Golf Association. For more information about Divots Sportswear call 800.847.3467 or visit online at www.divots.com.
Contact:
Bob Friedman
Divots Sportswear
800.847.3467
bfriedman@divots.com
www.divots.com
Warren Grant
Windfall Communications
404-266-2351
windfall72@aol.com
