Pellucid has now completed the third component of their State of the Industry trilogy, the color commentary report authored by our always colorful counterpart, Stuart Lindsay. The 45 page .pdf document incorporates a number of the .ppt slides from the State of the Industry presentations which are now the de facto industry standard for annual facts and insights regarding the key industry health metrics. The 2011 edition addresses both progressive and regressive industry trends including the following highlights:
• Why supply expansion/contraction is no longer the key industry malaise (good news for the NGF, which recently proclaimed that supply contraction is now a healthy thing?)
• How much of lackluster 2011 rounds and revenue performance can be attributed to weather?
• Analyzing Golf 2.0 and NGF projections for growth in the golfer base to either 40M or 30M by 2020 (and our projection for 2012-2020 which lacks the hockey-stick reversal in 2012)
• Supply correction is taking out a disproportionate number of 9-hole facilities and Public-Price courses, what’s wrong with this picture (hint, time compression and affordability are 2 of the 3 key barriers to golf growth)
• The implications to the trajectory of 3rd party tee time provider adoption in the wake of the aborted GolfNow/PGA of America joint venture
• Quantifying the economic value and superiority of facility customers with whom you can communicate via email, it’s real (and contrary to Andrew Woods’ belief, email isn’t even sick, let alone dead)
• Golf’s opportunity to catch the 2nd wave of technology and sorting out what’s worth riding (mobile, email) vs. what’s more problematic (social, yield management etc.)
The report can be purchased and downloaded immediately with a credit card via Pellucid’s online store (http://www.pellucidcorp.com/purchase-reports/online-store) for $199. Purchasers will also receive the 50 chart PowerPoint presentation as well as receive access credentials to the online video of the Orlando State of the Industry presentation. An even better value is the Pellucid Publications Membership which includes a subscription to the Outside the Ropes newsletter (12 issues), the State of the Industry Suite, the monthly Geographic Weather Impact Tracking reports (US, 45 regions, 61 markets) as well as the Top 25 US Golf Markets Scorecard report, all for $495 (which can also be ordered via Pellucid’s website). If you’d prefer an invoice, please contact Jim Koppenhaver at jimk@pellucidcorp.com.
The industry outlook, while not rosy, appears to be begrudgingly bottoming out. The key takeaway from the 2011 State of the Industry? “If you’ve figured out how to make money in the current golf economy, you’ll be fine. If you haven’t, you should redouble your efforts to find an acceptable exit strategy.”
Contact:
Jim Koppenhaver, President, Pellucid Corp.
jimk@pellucidcorp.com
www.pellucidcorp.com
