Westwood, Kansas — TOM WATSON: LESSONS OF A LIFETIME, surpasses 55,000 copies sold worldwide, becoming one of the fastest and best selling golf instructional programs ever created.
“I am very gratified by the public response to Lessons of a Lifetime”, said Tom Watson. “My goal was to pass on the teachings that helped me be successful on the golf course and to see such an overwhelming response to Lessons of a Lifetime is truly humbling.”
The DVD set continues to sell very well and has been praised as clear, comprehensive, timeless instruction for players of all skill levels.
In a recent survey, 88% of buyers said Lessons of a Lifetime had improved their games.
Buyers also had these comments:
• “I have never had better instruction in all my years of playing this game. Thank you very much.”
• “Absolutely the best golf video ever created.”
• “I have purchased several instructional video lessons during my golfing life. Tom’s is by far the best.”
• “Well produced. Clear, concise and timeless instruction.”
• “Was doubtful, but was very, very good. Improved my game a lot.”
• “The program reminded me of the fundamental lessons I learned but had forgotten. Tom’s explanations were clear and to the point. I have recommended this program to others. I would buy it again.”
• “Best overall golf video in my library.”
Filmed at the world-famous Greenbrier Resort in White Sulphur Springs, West Virginia, Lessons of a Lifetime are a compilation of strategies he learning starting in childhood and continuing throughout his professional career.
The two-DVD set and 16-page booklet provide nearly three hours of instruction and sells at retail for $49.95. The English language set is available at select golf and sporting goods retailers, pro shops, Amazon.com and www.tomwatson.com.
Japanese, French, French Canadian, and German versions of Lessons of a Lifetime are sold at retailers in those countries, plus through website links available at tomwatson.com/pro-shop/international-dvd. A Mandarin Chinese version will also become available in June 2012.
Watson has long-standing professional relationships with Adams Golf, Executive AirShare, Golf Digest, The Greenbrier Resort, MasterCard, Polo Ralph Lauren, Rolex and Titliest.
A portion of the proceeds from all sales will be contributed to the Bruce Edwards Foundation for ALS Research.
Contact:
Mary Beth Lacy
(760) 346-6942
mb@mblacy.com
