LAKE MARY, FL (March 12, 2013) – At most conferences where networking is the ultimate goal, attendees are brought together in one room and left on their own to meet and exchange business cards.
The One-On-One Appointment Show at the ING Spring Conference takes it a step further, arranging a series of 20-minute meetings between people who can help each other grow in the golf industry.
The One-On-One Appointment Show will be one of the highlights at the 23rd Annual ING Spring Conference, scheduled for May 19-23 at Reunion Resort in Orlando.
The non-profit International Network of Golf, the industry’s only media-based networking organization, conducts this annual gathering of media and golf companies and leaders. ING is “where the media and golf industry connect.”
Anyone in the golf industry and media is invited to join ING and attend the conference. Call 407-328-0500, ext. 1 for details.
Nearly everyone at the conference can benefit from participation in the ING One-On-One Appointment Show, which has been expanded to two days at this year’s conference. It was created to place an emphasis on business relations between the media and golf companies, resorts, destinations and entrepreneurs.
Participating companies set up tabletop displays. Beginning at 8 a.m. on Tuesday, private meetings will be held every 20 minutes, for five hours over two days – Monday and Tuesday mornings of the conference.
The exhibitor and the visiting media member share the time, with the goal being to create win-win-win programs for the company, the media and the audience, whether it be advertising, feature stories or special promotions. At the very least, a business relationship is established or nurtured.
It is also a perfect time for writers to gather story material and TV/Radio broadcasters to do interviews. Over a half-dozen golf radio shows are expected to take part in Radio Row during the Appointment Show. Each show will set up a table, and exhibitors will be brought to the table to do recorded radio interviews for future airings.
The ING staff gathers all meeting requests ahead of the conference and makes appropriate matches for the appointments. The entire schedule is determined and published prior to the show to allow for adequate planning time.
Attendees at ING will have the opportunity to test the latest and greatest golf products from manufacturers large and small during the popular ING Demo Lab. Companies with golf clubs, putters and training aids get space on the range and putting green to display product. Attendees, including golf writers, broadcasters and editors from media outlets across America come through the Lab to capture first-hand knowledge of the equipment.
The featured golf competition that week will be the World Golfers Amateur Tour National Qualifier on Monday of the conference. This individual net stroke play will take place over the Watson Course, with five flight winners earning spots in the WGAT National Finals in Mesquite, NV, in September. Flight winners there will be on Team USA in the World Finals in South Africa.
The Durland Cup Scramble will be played over the Palmer Course at Reunion on Wednesday May 22. The competition is named after longtime ING Golf Committee chairman Larry Durland.
Reunion Resort is located only 25 minutes southwest of the Orlando International Airport, and is part of the newly established Grand Golf Resorts of Florida – a Salamander Collection – along with 2011 ING host Innisbrook Resort near Tampa and Hammock Beach Resort in Palm Coast.
Along with the three diverse golf courses by Arnold Palmer, Jack Nicklaus and Tom Watson, Reunion is also home to the ANNIKA Academy of Annika Sorenstam, and the Frankly Putting PAD of Frank Thomas.
ING attendees will be treated to the incredible 3-bedroom villas for their accommodations. The villas average approximately 2,200 square feet. Each bedroom has its own bathroom and TV, and shares a spacious and well-appointed living room and kitchen with the other two bedrooms. Each villa also features a balcony and flat-screen TVs.
The ING Conference is open to everyone in the golf industry and media. For more information, call 407-328-0500, ext. 1. For more information regarding Reunion Resort, visit www.reunionresort.com.
Contact:
Mike Jamison
407-328-0500, ext. 1
mike@jamisongolf.com
