PALM DESERT, Calif. – All systems are go for the launch of the PowerBilt Air Force One Charity Golf Tour. The inaugural event will be hosted on Thursday, April 17, 2014 at the renowned Pelican Hill golf resort along the shores of Newport Beach, California.
Details of the event are still being worked out by the organizer, the Charity Golf Association (CGA), which is assembling a host of actors, professional athletes, business leaders and community influencers to participate.
“We’re eagerly looking forward to the first tournament, as this is the initial year of the tour,” says PowerBilt President Ross Kvinge. “We strongly believe that celebrity events expose new people to golf and help grow the game. And that’s one of our primary goals at PowerBilt. We want to bring new people into the game in a way they find fun, entertaining and see it as a way to stay fit.”
Earlier this year, PowerBilt partnered with mixed martial arts fighter Cub Swanson as a way to promote fitness in golf and to introduce the sport to a younger, energetic audience.
“Golf is not growing because it’s expensive and is plagued by slow play. We want to play a role in attracting younger athletes who care about fitness and want top-quality equipment, like PowerBilt clubs, which are among the best on the market, but don’t cost as much as other premium clubs,” adds Kvinge. “Partnering with the Charity Golf Association will help create the type of exposure we’re looking for.”
The CGA is redefining the generosity model for supporting local charities. How does it work?
Most local charity organizations are usually ill-equipped to run a fundraising tournament. And when they do, a typical event raises only about $5,000.
The CGA works with three charities per event, without any management fees from the non-profits, and all three charities receive donations well above the $5,000 average. The membership of the CGA, celebrities, corporate executives and golf industry leader’s work with social networking to increase awareness, support and giving. In turn, CGA creates a program for member corporations and their brands that concurrently work to improve overall Corporate Social Responsibility (CSR), simplify charitable decision-making, improve brand awareness, leverage member relationships, manage non-profit engagements, and measure performance-all in one simple membership.
“We’re honored to partner with PowerBilt,” states CGA CEO Ken Hubbard. “They bring quality of tradition while delivering a fresh look to the future of golf as well as our events. They’re not afraid to dream outside the box and that’s what we need as we redefine how charity golf events are handled. By year three, we will be supporting more than 50 community-based charities, which is powerful giving with PowerBilt.”
More information about the CGA can be found at www.charityga.com.
ABOUT POWERBILT GOLF:
Plus One Sports, Inc., is the U.S. licensee of PowerBilt, which is owned by the Hillerich & Bradsby Co., makers of great golf clubs since 1916. Some of the world’s best golfers have used PowerBilt to win numerous Majors, plus more than 100 PGA Tour and other professional events. Today, PowerBilt is at the forefront of design featuring Nitrogen Charged Technology to create clubs named to Golf Digest’s “Hot List.” PowerBilt also makes the leading line of junior golf clubs and supports a multimillion dollar scholarship program. Other brands owned by the Hillerich & Bradsby Co. include world-famous Louisville Slugger bats and Bionic gloves.
Contact:
PowerBilt Golf • 77-725Enfield Lane, Suite 100 • Palm Desert CA 92276 • powerbilt.com • (888) 488-4653
Media contacts • Ross Kvinge • ross@powerbilt.com • (888) 488-4653 • Bob Lauder • blauder@doeanderson.com • (502) 815-3367
