Strategic PR program supports U.S. launch for global leader in premium technical golf clothing
(VÄxjö, Sweden) – Galvin Green – the world’s leading maker of functional golf clothing for serious players – has selected Buffalo Communications (Buffalo) to turnkey a North American public relations program.
Founded in 1990, Galvin Green is a pure golf brand that adheres to a “We Never Compromise” mantra. The No. 1 global golf partner for GORE-TEX®, the Swedish company developed the sport’s first apparel layering system – the Multi-Layer Concept – more than a decade ago. This distinctive approach uses leading-edge fabric technologies to ensure the dry comfort, thermal regulation and outer protection that helps players optimize performance.
Available for purchase at better golf-specialty retail shops in more than 20 countries, the Galvin Green collection features premium, high-performance outerwear, tops, bottoms and accessories for men, women and juniors.
“As an authentic golf brand, we turned to the game’s most trusted team of communications professionals to share our story in the North American market,” says Martin Nilsson, President of Galvin Green USA. “Buffalo’s experience, connections and resources are a key element of our strategy to build outstanding, long-term relationships with discerning green grass merchandisers.”
Well established in the UK, Continental Europe and Canada, Galvin Green formally launched in the U.S. with its Spring/Summer 2014 collection. This follows an impressive list of “firsts” achieved by the family-owned company, notably transforming conventional golf outerwear by pioneering half-zip rain jackets and zip fly rain pants.
“By striving for perfection, Galvin Green has become one of the most admired golf brands overseas,” says Rich Katz, Managing Director of Buffalo. “Our team is poised to support the company’s U.S. entrance and continued growth in Canada through a program that consistently connects with targeted retailers and consumers.”
Galvin Green is worn in competitions by scores of leading Tour players worldwide, including David Lynn (European Tour) and Caroline Masson (LPGA Tour).
For more information: www.galvingreen.com.
About Galvin Green
Founded in 1990 in Sweden, Galvin Green is a pure golf brand specializing in the design and supply of high-performance clothing to players in more than 20 countries. Crafted by golfers for golfers, every garment and layer has been developed to be compatible – providing exceptional comfort, freedom of movement and protection from the elements. Each detail exists because the game demands it.
About Buffalo Communications
Headquartered outside Washington, DC, Buffalo has offices in New York, Boston, Miami, Minneapolis, Pinehurst (NC) and Phoenix. Through its public relations, branding, marketing-communications and creative work, the firm helps increase awareness and revenues for top golf, sport and lifestyle brands. Buffalo’s client-partner roster of domestic and international category leaders includes ECCO, LPGA Tour, Adams Golf, Club Glove, CHAMP Spikes, Fila Golf, Team Express, PGA National Resort & Spa, Kaua’i Visitors Bureau, Myrtle Beach Golf Holiday, Sea Pines Resort, Crystal Springs Resort and Ballybunion Golf Club (Ireland).
More information: www.buffalocommunications.com, 703.761.1444.
Contact:
Tom Williams
Buffalo Communications
703.891.3322
twilliams@buffalocommunications.com
www.buffalocommunications.com
@buffalocomm
