America’s fastest-growing women’s golf-lifestyle fashion brand ?begins trade and consumer engagement program?
(San Marino, CA) – Lizzie Driver – the women’s golf-lifestyle fashion brand offering sophisticated clothing for the country club fairway and your everyday – has selected Buffalo Communications (Buffalo) to turnkey a trade and consumer public relations program in the United States.
Founded in 2011 by Karen Preston and Lorrie Forgatch, Lizzie Driver was conceived to counter the notion that golf clothes don’t have to be beautiful. From the outset, Preston and Forgatch worked with a master tailor to ensure each of their pieces is cut to flatter a women’s body. This distinctive draping – and the graceful movement it promotes – has become a signature of the company’s designs.
“We were expert consumers and knew that the type of clothes we like to wear did not cross over into what’s considered certified golf apparel,” says Lorrie Forgatch, Co-Founder of Lizzie Driver. “The aim was for all our designs to have a level of feel, fit and fashion that’s just as perfect with a pair of cute flats as it is with golf shoes.”
Premiering at the 2012 PGA Merchandise Show, Lizzie Driver’s aesthetic filled a sizeable market void and was an immediate hit with discerning buyers. The line boasts finely crafted tops, bottoms, dresses, sweaters and jackets, most of which are made in downtown Los Angeles. Included each season are several pieces which showcase floral and graphic prints from the famed Liberty of London collection.
“Our clothing is the antidote to the boxy traditional looks or hyper-athletic modern outfits typically seen on the golf course,” adds Karen Preston, Co-Founder of Lizzie Driver. “Buffalo’s detailed strategy and fast-paced approach is carrying this vision and showcasing our products across the golf, lifestyle and fashion markets.”
In an era of disposable fast-fashion and consistent price compression, Lizzie Driver has staked out a premium position, with distribution through 225 better shops in more than 30 states and several international markets. The company’s clothing is worn in competition by LPGA Tour star Mo Martin, and many others.
For more information: www.LizzieDriver.com.
About Lizzie Driver
America’s fastest-growing women’s golf-lifestyle line, Lizzie Driver was founded in 2011 by close friends Karen Preston and Lorrie Forgatch. After successful careers in business and raising children, the two partnered to create beautiful golf apparel that aligned with their off-course wardrobes. Their vision was to develop a collection that functions equally well on the country club fairway as at meetings, social events or almost any other activity in a busy woman’s life. They christened their brand Lizzie Driver by combining their shared middle name – Elizabeth – with that of the “golf club that goes the farthest.”
Catering to women age 30 and up, Lizzie Driver filled a clear market need and has expanded quickly since its premiere at the 2012 PGA Merchandise Show. Working from a philosophy of providing the very best fabrics, fit and fashion, the business grew nearly 450% last year and is poised for a record 2014.
About Buffalo Communications
Headquartered outside Washington, DC, Buffalo has offices in New York, Boston, Miami, Minneapolis and Raleigh. Through its public relations, branding, marketing-communications, strategy and creative work, the firm helps increase awareness and revenues for top golf, sport and lifestyle brands. Buffalo’s client-partner roster of domestic and international category leaders includes ECCO, LPGA Tour, Club Glove, Nicklaus Companies, CHAMP Spikes, Wolsey, Fila Golf, Galvin Green, Sports Turf Managers Association, Team Express, PGA National Resort & Spa, Kaua’i Visitors Bureau, Sea Pines Resort, Ballybunion Golf Club (Ireland) and World Golf Foundation.
More information: www.buffalocommunications.com, 703.761.1444.
Contact:
David Griffith
Buffalo Communications
703.395.0404
dgriffith@buffalocommunications.com
www.buffalocommunications.com
@buffalocomm
