Castle Pines, CO (June 19, 2014) Coming September, 2014 – “Business of Golf University” by Golf Convergence.
Managers from 10 golf courses will be selected to participate in this two-month webinar series, during which we will create in partnership their 2015 strategic plans by implementing seven key steps and by using the 21 templates presented in our Business of Golf book series. Call 303-283-8880 now for early registration and to secure your spot as registration is limited.
Your golf course management team will be guided to create a winning strategic vision, determine the best resource allocation, and identify and begin to use policies and procedures that will assure consistent execution. The concepts presented will ensure that your golf course achieves its financial potential in 2015.
The principles and templates were vetted by 11 leading golf course managers who operate 34 golf courses; the information was gathered for a Clemson University Ed.D. Dissertation written by the director of the university’s PGA Professional Golf Management Program, Rick Lucas.
These unique insights and perspectives are presented in the textbook, The Business of Golf – Why? How? What?. Begin making a difference in your golf course’s financial fortunes with this summer special: 40% off with “WHY40” code. To buy now, Click here
Those selected will be taught to create a strategic blueprint that will be easy to understand and simple to execute. Each participant, in addition to two textbooks, will receive:
– A geographic local market analysis identifying the financial potential of your facility. This will include the six key measurements that accurately forecast the potential of your facility. They are the MOSAIC profile; the ages, incomes, and ethnicities of your customers; the number of golfers per 18 holes; and the slope rating within your competitive market. These numbers are the key drivers of your course revenue.
– A weather playable-days study determining if you are over- or under-performing the weather. You will also receive an 11- month weather forecast that will be approximately 83% accurate with respect to weather and 89% accurate with respect to precipitation.
– Evaluation of the technology currently installed at your facility to assess if has been efficiently integrated and is properly leveraged.
– The financial performance of your facility will be benchmarked against industry norms.
– Deferred capital expenditures will be measured, and equipment and staffing levels will be reviewed to ensure consistency with the facility’s brand promise.
– A secret-shopper analysis highlighting the touch points on your assembly of line of golf as to whether your customer service is at a platinum, gold, silver, bronze, or steel level. The value created, as measured by the experience provided, will be determined to ascertain if your green fee rates are properly set.
– A proprietary survey of your golfers will be conducted to measure their customer loyalty and your demand elasticity.
The cost of investing in a strategic plan can range from $30,000 to $75,000. Your investment in this one is only $7,500 plus travel expenses, if you would like for us to secretly shop your facility and conduct an in-person staff training session on creating sustainable customer service. It is our opinion that few golf courses reach their full potential. Our goal is to ensure that you realize full value from your golf course investment by participating in the Business of Golf University and by creating sustainable value based golf experiences. If you would like to register for the fall semester classes or have questions, please call me at (303) 283 8880.
Contact:
Debra Bryan, Vice President, Marketing Golf Convergence
303.283.8880
info@golfconvergence.com
