PALM BEACH GARDENS, Fla., August 12 2014 – Sedona Golf Resort in Sedona, Arizona has earned a Four- Star Rolling Out the Green Carpet™ certification from the National Women’s Golf Alliance (NWGA).
The certification program assesses golf facilities on standards and best practices that make the facility welcoming and attractive to women. A trained NWGA evaluator and three other female golfers play an 18-hole round to evaluate the facility on five key areas of focus: Golf Course Playability, Customer Service, Golf Course Amenities, Facility Amenities and Golf Programs. Facilities that achieve a score of 80 percent or higher in at least three of these areas receive certification. Half stars are awarded for scores of 70 percent or higher. Two half-stars do not equal another star.
Valid for three years, the Rolling Out the Green Carpet™ designation comes with publicity and marketing, including an insignia to use with promotional materials and advertising.
“We congratulate the Sedona Golf Resort on earning Four Stars for Rolling Out the Green Carpet™ for women golfers,” said Debbie Waitkus, a founding partner of NWGA and president of Golf for Cause. “Sedona Golf Resort loves the ladies! Excelling in customer service, the resort is a welcoming facility with strong programming for women.”
Located in the heart of one of the most captivating regions of the Southwest, the Sedona Golf Resort course is widely considered among the world’s most unforgettable golf experiences. Winding around the famed red rocks of Sedona, each hole provides a unique adventure – a combination of jaw-dropping splendor and exceptional challenge. This championship golf course receives a continuous four-star rating from Golf Digest and now has earned four-stars from the National Women’s Golf Alliance.
“We appreciate the insights provided in the NWGA’s report to help us offer women a better golf experience,” says Jeremy Hayman, PGA, General Manager, Sedona Golf Resort. “Their extensive evaluation exceeded our expectations, highlighting where we are doing well and how we can improve, especially to attract more women.”
The National Women’s Golf Alliance unites three highly respected women’s golf organizations — the EWGA, Golf for Cause, LLC and Jan Bel Jan Golf Course Design — with the mission to increase the number of women playing golf and engagement levels of existing women golfers. Utilizing their combined years of expertise, data and observation regarding what women golfers want, need and expect for an enhanced playing experience, the NWGA has developed a base of standards and best practices to help golf facilities attract more women golfers and generate more revenue.
To learn more see www.nationalwomensgolfalliance.com
Contact: