What are the similarities between nations like Japan, Singapore and golf? All three share a common problem – an ageing population and scarily low population growth.
While nations may have a hard time getting their population to replicate themselves, the challenge for golf should not be the same. However, as an industry, golf is not doing enough to grow the game at the level where it counts most – and that’s at the critical level of junior golf. There’s a lot of spin-doctoring but very little evidence to show that large numbers of juniors are being introduced to the game of golf.
Golf in Asia really does not know where its next player growth is going to come from and unless something is done real quickly, the industry may just run right out of new members to replace the greying population of golfers.
This all sounds like a doomsday scenario but in actual fact, it is real. How do we get ahead of this problem? Is there an effective solution? We’ve got to ask the young ones what they think.
The 2014 Asia Pacific Golf Summit will confront this critical issue by getting a fifteen year old to share with the industry how he thinks golf should be promoted to juniors.
This teenager is no ordinary junior – he just happens to be the 2014 TaylorMade World Masters Junior Champion – he was crowned as the best in the world in the 15-16 age group in Las Vegas.
APGS 2014 is proud to present a future champion – Aaerishna Shahsthy Balakrishnan, teenage golf wunderkind from Malaysia.
Make sure you REGISTER to attend the 2014 Asia Pacific Golf Summit in Singapore on November 14 -15. It will be the world’s best platform for ideas and thoughts on disruptive innovation for the golf club industry. For more details visit www.golfconference.org