New tech-based solution drives more play-and more revenue-to courses without resorting to big discounts; investors trying to change the tee-time paradigm
San Francisco, Calif. (Jan. 23, 2018)… Find A Game®-the only mobile and web-based platform enabling courses to match like-minded golfers through their social networks while stimulating growth in rounds played-offers public and corporately-owned private facilities a way out of the trap of trading tee times and deep discounts for a few more players.
Through web, email, and mobile app functionality plus its unique Match Play Series, Find A Game eliminates threesomes and other partially filled tee times. Using artificial intelligence plus skill-set and socially-relevant invitations, Find A Game integrates with electronic tee sheets to help golfers find compatible playing partners, which helps course operators increase rounds played and significantly impact profitability.
And it does so without bartering for tee times or requiring discounts.
Larry Galloway-CEO of Advance Golf and Co-Founder of Century Golf-sees enormous value in Find A Game. He says:
“Find a Game just might change everything: How golfers match up to play with each other, choose where they want to play, and more net income to the golf club. I’ve seen the potential of so many things over stated and exaggerated. This isn’t one of them. Good luck to the companies that want to ride the ‘barter’ train: Their days are numbered as this technology emerges.”
Galloway is just one of the golf-industry veterans who is working with Find A Game, as both an investor and consultant, to change a system that is squeezing the course operator. Mike Last-who started the tee-time service that became GolfNow-also has invested in Find A Game.
So has Erik Anderson, CEO of Topgolf, who said, “Topgolf is the leader in digital golf entertainment with over 15 million visits each year. I see some of the most innovative solutions in golf, and the strategy, product, and team at Find A Game stand out among all others I’ve seen. We are proud investors and look forward to an exciting partnership to drive value to all our Topgolf customers.”
Other investors include Jonas Woods, creator of Trinity Forest, which will host the PGA Tour’s AT&T Byron Nelson tournament starting this May; Joe Popolo, CEO of Freeman Company, which helps run the annual PGA Merchandise Show; Peter Handy, CEO of Advantix Digital; James A. Frank, former Editor of Golf Magazine and Golf Connoisseur, who has signed on as Find A Game’s Chief Content Officer; and company CEO/Founder Lee Blaylock.
Find A Game’s goal is to help courses and course operators maximize revenue. Besides matching golfers and alerting them to mutually convenient tee times, Find A Game offers the Match Play Series, casually competitive tournaments for teams and individuals played over a few months’ time that are already resulting in tens of thousands of dollars in incremental bookings at participating clubs. The golfer-play data Find A Game gathers from these events is then shared with the courses.
Jeff Whitt, SVP of Century Golf, says “We’re rolling out FindAGame’s Match Play Series at all our courses as it helps drive both organic growth and attracts golfers seeking to compete and meet new friends, not the un-loyal golfer mostly looking for the hot deal of the day.”
Golfers who sign up for the free Find A Game app can message with others in their personal groups, see common contacts, check their friends’ availability to play, and book tee times.
Members of private clubs can message and set up tee times with friends as well as use their social networks to get on other private clubs around the country. And the free app-available now for both Apple and Android-will soon provide curated content and stunning photography while inviting golfers to comment as well as ask the community for advice and insights on courses, travel and all things golf.
Find A Game’s list of client courses already numbers more than 400, including properties managed by Advanced Golf, Alamo City Golf Trail, American Golf, Century Golf, Dominion Golf, Escalante, Mosiac Golf Resorts, The TPC Network, Touchstone Golf, UpToPar Management, Walt Disney World, and other leading multi-course operators.
With the key processes fully automated, new courses are invited to join this rapidly growing roster. Interested clubs are invited to contact FindAGame for more information, or visit booth #3025 at the PGA Merchandise Show.
For more information on FindAGame®, go to www.findagame.io.
James A. Frank
Chief Content Officer
O: (212) 222-0033
C: (201) 294-2130
Hunter Public Relations