Apparel

True Linkswear: Launches the True Tour, a golf shoe built on a barefoot platform and worn on tour by Ryan Moore, an investor and co-founder of the company. True footwear is designed to better utilize the anatomical features of the foot.

Ecco: Staff player Fred Couples wore its Classic Premier golf shoes en route to winning the Champions Tour’s Administaff Small Business Classic.

Pilla High Performance Eyewear: Staff player Christina Kim wore the company’s special edition custom Freedom frame, which consists of the American flag on the temple, en route a sixth-place tie at the Sime Darby LPGA Malaysia.

Etonic: Launches its women’s 2011 golf footwear line with the addition of Sport Tech and Lite Tech II for women.

Etonic: Launches its women’s 2011 golf footwear line with the addition of Sport Tech and Lite Tech II for women.

Trion:Z Staff professional Brittany Lincicome wore the company’s Palette bracelet en route to a second-place finish at the Navistar LPGA Classic.

Trion:Z: Staff professionals Rory McIlroy and Rickie Fowler both played in the 38th Ryder Cup wearing its favorite ionic magnetic bracelets.

Pilla High Performance Eyewear: Launches its newest line of performance eyewear that is targeted toward golfers and uses an innovative light management system.

Sunice: Introduces an updated spring 2011 outerwear collection, which features a Hurricane category and a functional, fashion-driven sport layering category.

Sunice: Introduces an updated spring 2011 outerwear collection, which features a Hurricane category and a functional, fashion-driven sport layering category.

Zero Restriction: Announces the arrival of its Linkstorm jacket and pants, and the immediate shipping of its product to market.

AHEAD: Now offers a Pink Ribbon collection under its Kate Lord brand in support of Breast Cancer Awareness Month.

AHEAD: Intorduces new men’s outerwear pieces for fall and spring 2011.

Bettinardi Golf: Custom buckle worn by Jim Furyk, who won The Tour Championship and the season-long FedEx Cup.

AHEAD: E47MT2 extreme cap was worn by Jim Furyk en route to winning Sunday’s Tour Championship and the FedEx Cup Playoffs. Retief Goosen, who also wears the E47MT2 hat, finished third in the Tour Championship.

AHEAD: E47MT2 extreme cap was worn by Jim Furyk en route to winning Sunday’s Tour Championship and the FedEx Cup Playoffs. Retief Goosen, who also wears the E47MT2 hat, finished third in the Tour Championship.

Kentwool: To launch pink versions of its Tour Profile and Women’s Low Profile Skinny styles on Oct. 1, and match $1 donations its customers make to the Breast Cancer Research Foundation through the company’s website in October.

LoudMouth Golf: Providing Major League Baseball’s Tampa Bay players original themed pants for the Rays’ road trip to New York, which started on Sunday. The pants are a tribute to former Chicago White Sox manager Clarence Henry “Pants” Rowland.

Second Skin: To Introduce its collection of Drywick pullovers to the U.S. for spring 2011. The collection of long-sleeved, quarter-zip pullovers features designs for men and women.